Biggest SEO Myths Debunked by Matt Cutts

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">There are several SEO myths that are a talked about topic among the seo industry. Some of the biggest seo industry myths are highlighted in this exciting webmasters video with Google web spam team head, Matt Cutts.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>Myth 1: Buying Ads Can Increase Your Organic Rankings or The Opposite is True?</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Explanation: </b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Both are false. Buying ads or not buying them do not play any role in increasing the organic rankings of any website. Google always wants to present the best search results to the users so that they keep coming back. All the changes that Google makes towards its algorithm or the SERP presentation is related to this mental model only.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>Myth 2: Building Backlinks (by way of articles, guest blogging, link wheels etc.) Simply By Believing a Group of People is a Bad Idea</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Explanation:</b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> Building backlinks by way of article syndication, guest blogging or link wheels is not a good idea for the longer run. Many people use automated link building softwares which are not that efficient and must not be considered as a white hat seo method. Many people say they made a lot of money using these methods but the fact is if somebody makes money using any particular method then they won't share the idea with everyone.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/gJ9Xt5PohgU" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u><br /></u></b>

Biggest SEO Myths Debunked by Matt Cutts

There are several SEO myths that are a talked about topic among the seo industry. Some of the biggest seo industry myths are highlighted in ...

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Do Exact Match Anchor Text Internal Links Hurt a Website?

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the </span><a href="http://www.seosandwitch.com/2012/05/google-penguin-update.html" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;">Google Penguin update</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">. Penguin is said to penalize websites that are having too many exact match anchor text backlinks. But, does that count for internal links also?</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The video below would help you to answer this question well.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/6ybpXU0ckKQ" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u><br /></u></b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>The Crux</u></b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Same anchor text backlinks does not hurts a regular website like if you are using the links as per your required design template. If you make any sort of changes and move too far adding too many links in the footer, sidebar etc. then it may affect your site. Hence, it is always the best strategy to serve the user and make it easier for the user to navigate your site without thinking how the search engines might use it as a signal to rank your website. Your site is safe as long as its using acceptable site links in terms of quantity. Act naturally and you are safe!</span>

Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the  Google Penguin update...

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Mistakes to Avoid When Using rel=canonical

<span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">rel=canonical link element</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the search engines. This preferred version of url is indexed and displayed in the search results but a slight mistake in proper configuration of this link element can deindex some of the important pages of your website unknowingly. Google posted helpful tutorial regarding the </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">mistakes you must avoid while using rel=canonical link element</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">.</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Linking to the first page of a paginated series</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Suppose you have a paginated series of information then instead of linking to the first page of the content, use   rel=canonical from component pages to a single-page version of the article, or use rel=”prev” and rel=”next” pagination markup.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This is shown in the images given below:-</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s1600/paginated-content-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s400/paginated-content-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s1600/paginated-content-canonical-issue-1.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s400/paginated-content-canonical-issue-1.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><br /></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s1600/paginated-content-canonical-issue-2.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s400/paginated-content-canonical-issue-2.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Absolute Vs Relative Urls</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">While specifying url in the link element, you may specify either an absolute url or a relative url but the mistake happens when absolute url is specified as incorrect relative url.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s1600/absolute-url-relative-url-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s400/absolute-url-relative-url-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">In the example above, the url "example.com/cupcake.html" should have been specified as "http://www.example.com/cupcake.html"</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Multiple Declarations of rel=canonical</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Another mistake that the webmasters often make is by declaring rel=canonical multiple times in the same web page. This confuses the search engines and ultimately the search engines ignores the codes altogether.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s1600/multiple-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s400/multiple-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Hence, it is better to review the source code to make sure there is only a single declaration of rel=canonical link element.</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Main Category Pages Linking to Featured Pages</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">If your site is divided into category and subcategory or featured pages then do not make the mistake of providing a rel=canonical element specifying the subcategory page from the main category page. Many webmasters make the mistake of using the link=canonical tag to link to the featured category pages from the main category page and unknowingly deindex the main category page from the search engine results.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s1600/category-to-landing-page-canonical.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s400/category-to-landing-page-canonical.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>rel=canonical element in the body instead of head</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Incorrect configuration of the rel=canonical element in the body of the web page instead of the head section may lead to the disregard of this element by the search engines.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s1600/link-rel-body.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s400/link-rel-body.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br />

Mistakes to Avoid When Using rel=canonical

rel=canonical link element  helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the searc...

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Google Analytics Interview Questions and Answers

<div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">List of basic and advanced Google Analytics interview questions and answers. </span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>1- What is meant by conversions and how will you track conversions through GA?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;">Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's </span><span style="color: #222222; font-family: inherit;">needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section </span><span style="color: #222222; font-family: inherit;">in GA and whenever the visitor reaches the predefined goal URL, a successful </span><span style="color: #222222;">conversion</span><span style="color: #222222; font-family: inherit;"> gets tracked.</span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;"><br /></span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;"><br /></span></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmmADazRdn1DLAxVOQpW9aLLvvlDlWCUx07PpEoDLf0UW2jL8CTaXwS4aCVSXK46azJdkUX9qEwRJJJvb0B41uW0go7uo6os_qpwzKvUjjVzMnUk_246Ed63WDjpETK01L8W7-iOMhPm6l/s1600/analytics.jpg" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmmADazRdn1DLAxVOQpW9aLLvvlDlWCUx07PpEoDLf0UW2jL8CTaXwS4aCVSXK46azJdkUX9qEwRJJJvb0B41uW0go7uo6os_qpwzKvUjjVzMnUk_246Ed63WDjpETK01L8W7-iOMhPm6l/s1600/analytics.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" /></a></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>2- What is the difference between a visit and a session?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the </span><span style="font-family: inherit;">site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session. </span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>3- What do you understand by assisted conversions?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a </span><span style="font-family: inherit;">successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a </span><span style="font-family: inherit;">conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are </span><span style="font-family: inherit;">direct, organic search, referral, not set, social network and email.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-size: medium;"><b><span style="font-family: inherit;">4- I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best </span><span style="font-family: inherit;">way to check that on a regular basis investing the least possible time?</span></b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;">We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our </span><span style="color: #222222; font-family: inherit;">time and allow us to check the status at any point of time during the week, month or day without applying filters </span><span style="color: #222222;">every time</span><span style="color: #222222; font-family: inherit;">.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>5- How can I identify the keywords that are sending paid traffic to any site?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the </span><span style="font-family: inherit;">keywords section.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>6- How will I identify the popular pages on my site?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving </span><span style="font-family: inherit;">to the behavior section. This will display the top landing pages that are giving us the maximum visits.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>7- How does Google calculates time on page?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">Google puts a time stamp whenever any user lands on a specific page then it compares the time stamp of one page with the </span><span style="font-family: inherit;">other. For example, any visitor enters the site on Page A and moves to Page B then lands to Page C and finally leaves the </span><span style="font-family: inherit;">site. In this case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page B, another time stamp is </span><span style="font-family: inherit;">placed on Page B, suppose its 10:20 and then when the user lands on Page C, another time stamp is placed, lets say 10:30. Now </span><span style="font-family: inherit;">to calculate time on Page A, Google will subtract the time stamp on Page B with that of A. In this case, 10:20-10:10 which </span><span style="font-family: inherit;">will come to 10 minutes for Page A.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>8- How can I identify where the visitors are clicking the most?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">This can be seen with the help of In-Page Analytics.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>9- Where can I find the UA tracking code?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">The Universal Analytics tracking code can be found in the admin section of the web property.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>10- By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.</span></div><div><span style="font-family: inherit;"><br /></span></div>

Google Analytics Interview Questions and Answers

List of basic and advanced Google Analytics interview questions and answers.  1- What is meant by conversions and how will you track convers...

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Internal Site Search Analysis - Must for E-commerce Websites

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Internal site search analysis helps an e-commerce website to understand what the visitor is trying to search helping the business owners to react to the large volume searches and update their product information accordingly. Visitors use site search option as a form of navigation.Tracking site search helps you to find hidden content and </span>keywords<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> that are being used by the visitors to search on your site. These keywords have a lot of potential to convert into sales.</span><br /><br /><h2 style="background-color: white; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; font-weight: normal; margin: 0px; padding: 0.6em 0px 0.5em; position: relative;"><u>What is Internal Site Search?</u></h2><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Internal site search is the search which the visitors perform within a website. Tracking site search result data is extremely valuable for an online business as it helps to know what the visitors are looking for on the website. Marketers can take decisions and make changes on their website to optimize both the search and sales.</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>How to Set up Site Search Tracking for your Website?</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">To enable site search tracking on your website, follow the steps given below:-</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">1- Visit Google Analytics settings page and click on the site for which you want to change the settings.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">2- Click on admin located on top right hand side corner of the screen and then click on site name.Now, click on profile settings.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">3- In the Edit Profile Information section, check the radio button " Do Track Site Search".</span><br /><br /><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheH1jX6pwt3iGL-vYKVwCJOFJ8V1exnKOmRoGkjimTUc5q9qvO-c1IRLeL2IA2kbAkHjkJavxzLbdb2-FJqgNTYk-xblZo0WlPc8ZPsHAcap6k9Km7aYur86-9nEJhsfEF0XSkmmKd1nbX/s1600/site-search-google-analytics.png" imageanchor="1" style="color: #015782; margin-left: auto; margin-right: auto; text-decoration: none;"><img alt="Site Search Settings" border="0" height="270" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheH1jX6pwt3iGL-vYKVwCJOFJ8V1exnKOmRoGkjimTUc5q9qvO-c1IRLeL2IA2kbAkHjkJavxzLbdb2-FJqgNTYk-xblZo0WlPc8ZPsHAcap6k9Km7aYur86-9nEJhsfEF0XSkmmKd1nbX/s640/site-search-google-analytics.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" title="Site Search Settings" width="640" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px;">Site Search Settings</td></tr></tbody></table><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">4- Enter the query parameter (In normal cases, query parameter is "q"  else look for the query parameter in your site's search url.) You may provide upto 5 parameters separated by a comma.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">5- If you want to include categories for search then check on "Yes" under "Do you use categories for site search".</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">6- Enter the category parameter.(Identify the category parameter the same way as the query parameter) and click apply.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">All done, Google will start tracking site search and present the data in the Google Analytics</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u><br /></u></h3><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Helpful Video on Internal Search Analysis and Visitor Intent by Avinash Kaushik</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Want to know more about Internal Search Analysis? Have a look at this awesome presentation given by Avinash Kaushik.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br />

Internal Site Search Analysis - Must for E-commerce Websites

Internal site search analysis helps an e-commerce website to understand what the visitor is trying to search helping the business owners to ...

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How to Boost Up the CTR of Your PPC Campaigns?

<div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Are you experiencing low clickthrough rate of your PPC campaigns? This post specially caters to boost up the CTR of your Pay Per Click campaigns.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Optimize Your Ad Copy</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Optimizing your ad copy is the first step in boosting up the CTR of your ads in your PPC campaigns. There are several ways through which you can make your ad stand apart in the search results. Here are some of the recommend best practices:-</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_IYzA7xo0nU2Uwx9iJ5irOFg-cEJPAu0wvTBXp-uOM9sTU8hehFYj7M0NWuf4TPWeTBovjE_T4SPETkQtNoBDfTEifOkimXU5ykPFcsA08uOXM3GiS0EDOqbScZ8Zl3ipGlkWQC0UTfN3/s1600/increase-clicks-mouse.jpg" imageanchor="1" style="color: #015782; margin-left: auto; margin-right: auto; text-decoration: none;"><img alt="mouse click" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_IYzA7xo0nU2Uwx9iJ5irOFg-cEJPAu0wvTBXp-uOM9sTU8hehFYj7M0NWuf4TPWeTBovjE_T4SPETkQtNoBDfTEifOkimXU5ykPFcsA08uOXM3GiS0EDOqbScZ8Zl3ipGlkWQC0UTfN3/s1600/increase-clicks-mouse.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" title="" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px;">Increase CTR (image credit- cybertegic.com)</td></tr></tbody></table><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Choose a catchy headline</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Make your ad headline as impressive as possible. If your brand is popular then use your brand name in the headline. Words like “Free”, “Offer”, “Best Quality”, “Guarantee”, “Sale” etc. tends to perform well in the search results.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Use an appropriate description</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Include prices, phone numbers and limited offers text in this area. Words like “money back guarantee”, “Apply Now”, “Enroll Now”, “Buy Now”, “Experts”, “Free Shipping”  etc tends to perform well in the search results.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Add Sitelinks</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjayU7quMToXWcEuju9mRWSuoqnaAbMfUUb6KcWE4ULst9s4dFumy61paSWTzcL7X38Fb0UHn0_ixZOBhknKMmZjAqmqIGswE9UffbcPkwYMU_c_cOOtoiOv85mcffC0pUcLkoideswHDxZ/s1600/sitelinks-ads.gif" imageanchor="1" style="color: #015782; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjayU7quMToXWcEuju9mRWSuoqnaAbMfUUb6KcWE4ULst9s4dFumy61paSWTzcL7X38Fb0UHn0_ixZOBhknKMmZjAqmqIGswE9UffbcPkwYMU_c_cOOtoiOv85mcffC0pUcLkoideswHDxZ/s400/sitelinks-ads.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px;">Site link ads</td></tr></tbody></table><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">You can display links to your web pages from beneath the text of your ads. In order to activate site links for your site’s ad edit the campaign settings and specify your site links. Additional links are a great way to let your users show the most important and high converting landing pages. Displaying more than one links of your site on the search results offers more chances of increasing CTR.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Create a Mobile Click to Call Campaign</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Displaying click to call numbers in your ad is a great way to persuade the users to click on them. Users searching for services using their mobile phones are more likely to click on phone numbers displayed in the ads.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Include Seller Reviews</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIJHuYf_baF0jE6rgv2W1Z7z7RSZlRMmX6jgtyvidJrP_yjF93mVhTETfOplKQKS2W2vmWxZm7mDSfS-Cy_1JSmKznBznq-uAclc99LrCuyw7OslyOPmuzIuNk_vOjV3Bpm6i-14HYR57v/s1600/adwords-seller-reviews.png" imageanchor="1" style="color: #015782; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIJHuYf_baF0jE6rgv2W1Z7z7RSZlRMmX6jgtyvidJrP_yjF93mVhTETfOplKQKS2W2vmWxZm7mDSfS-Cy_1JSmKznBznq-uAclc99LrCuyw7OslyOPmuzIuNk_vOjV3Bpm6i-14HYR57v/s640/adwords-seller-reviews.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="640" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px;">Adwords seller reviews</td></tr></tbody></table><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Ratings and reviews have showed a tremendous response among the search engine users. Studies reveal that people are more inclined to click on ads that have been previously rated by other users. Hence, displaying user ratings and seller reviews on your ad is a great way to enhance the performance.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Display Social Annotations</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJMKCL3aSVBh9zOBnf1YGnnL1bp0wBtKmSxAWCuxAz1reyUSSYexUrULq7aXni0B5rfiNp6Pz5w83JQVHvz4Lop9645pPYKjYz7VA_59M52hoPi7rs7f8YwSHfC1aOblXiokUVn-h-NSE2/s1600/adwords-social-annotations.gif" imageanchor="1" style="color: #015782; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" height="103" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJMKCL3aSVBh9zOBnf1YGnnL1bp0wBtKmSxAWCuxAz1reyUSSYexUrULq7aXni0B5rfiNp6Pz5w83JQVHvz4Lop9645pPYKjYz7VA_59M52hoPi7rs7f8YwSHfC1aOblXiokUVn-h-NSE2/s400/adwords-social-annotations.gif" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px;">Adwords Social Annotations</td></tr></tbody></table><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Social annotations allow you to display the number of Google Plus users your brand has. Enhanced social values always encourage the users to click on the ad as it gives them a feeling of trust.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Highlight Third Party Reviews</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">People tend to believe third party reviews because they think to be unbiased. Displaying third party reviews from reputable sources increases the click through rate.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Add Location Extensions</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">One of the best ways to display your business address and phone numbers in your ads is through local extensions. These types of ads provide two benefits. Firstly, it helps to increase the physical presence of customers on your store or office and secondly it helps to increase the CTR.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Promote Your Ad via Offer Extensions</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Offers always excite customers and promoting your ad via relevant offer extensions is a great way to persuade users to click on your ad. Make sure that your company exactly offers the same service as displayed in the ad offer or there are chances that your ad will be disapproved by Google.</div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b>Promote Individual Products Directly in Your Ads</b></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">You can display direct product ads on Google with the help of “Product Listing Ads”. You also need to have a merchant center account in order to create product listing ads campaign.</div>

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