Search Engine Optimization: others

Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

Google recently unveiled a new pop up window named "Search appearance Pop Up" which can be seen beside search appearance tab after clicking the question mark icon. This new pop up was added after the recent reorganization of the left navigation menu in Google Webmasters Tools. This was <a class="seoquake-nofollow" href="http://googlewebmastercentral.blogspot.in/2013/07/easier-navigation-without-gps.html" rel="nofollow" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;" target="_blank">announced in Google Webmasters Blog</a>.  The Search Appearance pop up menu although added as a resource for newbie webmasters to learn the essentials of how Google search works and allows them to organize their website in a manner that can be easier for Google to identify and present in the search results, can be a great signal for search engine optimizers to allow them to properly optimize the website. <h2 style="background-color: white; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; font-weight: normal; margin: 0px; padding: 0.6em 0px 0.5em; position: relative;">What's Included in Search Appearance Pop Up - Area's to Consider</h2>The search appearance pop up windows discusses the elements of Google search results. These elements make up the entire search engine result page of Google and properly optimizing each and every element discussed in the pop up as per the requirement of the website can be extremely helpful in getting good search engine visibility. Let us discuss each of the elements discussed in the search appearance pop up window. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPmI_pQqfa7NUDDaUKIW_JwNtdVwRCGm66l4-cUmccr-GiC-AG0NbNSkkrrE0LERR_Q-zvmx4SDiXhX3c8mGDPRQZoLrtpSZhNmhEi1AN8b21_H7WCyow3963wpc_6NfpfhXCwC3P3Qfs/s1600/search-appearance-overview.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPmI_pQqfa7NUDDaUKIW_JwNtdVwRCGm66l4-cUmccr-GiC-AG0NbNSkkrrE0LERR_Q-zvmx4SDiXhX3c8mGDPRQZoLrtpSZhNmhEi1AN8b21_H7WCyow3963wpc_6NfpfhXCwC3P3Qfs/s400/search-appearance-overview.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> As displayed in the image above, the important elements are title, snippet, sitelinks, search within a site, url, rich snippets, breadcrumbs and author information. Title - Title is the most important element in a web page. A title should be informative and relevant. Snippet - An accurate and clickworthy summary of the page should be presented here. This is what you call as page description. Sitelinks - These are generated automatically depending on the user's query. For example, if the user is searching the site with the brand name then sitelinks gets displayed in the search results (not in all cases). In general, sitelinks gets displayed more often for popular sites. Url structure - The Url structure of your site should be logical and must provide an accurate presentation of the content present in the web page. For example a web page focussing on "Birthday Cakes" should have the url "example.com/birthday-cakes.html" or "example.com/birthday-cakes.php" or etc. Event Markup - Use markup like Data highlighter whenever you want to display event related data from the web page on the search results. This can drastically improve the search performance of a web page. Breadcrumbs - Use breadcrumbs for easier navigation and proper passing of the Page Rank to the inner pages.  Rich Snippets - Follow rich snippets data markup in order to display user ratings and reviews of the products contained in the web page on the Google search results. Author Information - Use Google Authorship to display author related data in the search results. This will help to move from an anonymous presentation of data to genuine ownership of data. A great ranking signal for Google based on author rank. These are the major chunks of on page optimization which must be taken care of seriously in order to get improved visibility on Google.

Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

Google recently unveiled a new pop up window named "Search appearance Pop Up" which can be seen beside search appearance tab after...

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Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the <a href="http://www.seosandwitch.com/2012/05/google-penguin-update.html" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;">Google Penguin update</a>. Penguin is said to penalize websites that are having too many exact match anchor text backlinks. But, does that count for internal links also? The video below would help you to answer this question well. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/6ybpXU0ckKQ" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>  The Crux Same anchor text backlinks does not hurts a regular website like if you are using the links as per your required design template. If you make any sort of changes and move too far adding too many links in the footer, sidebar etc. then it may affect your site. Hence, it is always the best strategy to serve the user and make it easier for the user to navigate your site without thinking how the search engines might use it as a signal to rank your website. Your site is safe as long as its using acceptable site links in terms of quantity. Act naturally and you are safe!

Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the Google Penguin update...

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Mistakes to Avoid When Using rel=canonical

rel=canonical link element helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the search engines. This preferred version of url is indexed and displayed in the search results but a slight mistake in proper configuration of this link element can deindex some of the important pages of your website unknowingly. Google posted helpful tutorial regarding the mistakes you must avoid while using rel=canonical link element. <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Linking to the first page of a paginated series</h3> Suppose you have a paginated series of information then instead of linking to the first page of the content, use   rel=canonical from component pages to a single-page version of the article, or use rel=”prev” and rel=”next” pagination markup. This is shown in the images given below:- <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s1600/paginated-content-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s400/paginated-content-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s1600/paginated-content-canonical-issue-1.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s400/paginated-content-canonical-issue-1.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"> </div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s1600/paginated-content-canonical-issue-2.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s400/paginated-content-canonical-issue-2.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"></div> <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Absolute Vs Relative Urls</h3> While specifying url in the link element, you may specify either an absolute url or a relative url but the mistake happens when absolute url is specified as incorrect relative url. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s1600/absolute-url-relative-url-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s400/absolute-url-relative-url-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> In the example above, the url "example.com/cupcake.html" should have been specified as "http://www.example.com/cupcake.html" <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Multiple Declarations of rel=canonical</h3> Another mistake that the webmasters often make is by declaring rel=canonical multiple times in the same web page. This confuses the search engines and ultimately the search engines ignores the codes altogether. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s1600/multiple-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s400/multiple-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> Hence, it is better to review the source code to make sure there is only a single declaration of rel=canonical link element. <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Main Category Pages Linking to Featured Pages</h3> If your site is divided into category and subcategory or featured pages then do not make the mistake of providing a rel=canonical element specifying the subcategory page from the main category page. Many webmasters make the mistake of using the link=canonical tag to link to the featured category pages from the main category page and unknowingly deindex the main category page from the search engine results. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s1600/category-to-landing-page-canonical.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s400/category-to-landing-page-canonical.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">rel=canonical element in the body instead of head</h3> Incorrect configuration of the rel=canonical element in the body of the web page instead of the head section may lead to the disregard of this element by the search engines. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s1600/link-rel-body.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s400/link-rel-body.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div>

Mistakes to Avoid When Using rel=canonical

rel=canonical link element helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the searc...

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What to do When You Loose Google Rankings Because Your Site is Down?

It is common  for the websites to go offline for some hours or some days together. But, during that period of time, all the hard work put behind achieving Google rankings fades away and your site loses its rankings on Google. So, what to do when you loose Google rankings because your site is down? The answer is get your site up and running as soon as possible, remove any errors that might be affecting your site and Google will put your site in the same position where it was. Have a look at this video from Matt Cutts, head of Google Webspam team explaining how to get your search rankings back after your site has been down. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/jMxCOV99Umo" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>  Video Transcription :- "Make sure you put your website back up, make sure that its got reliable uptime and make sure that all the pages that were there before are still there. So, there is a tension at Google where when a page goes away may be there is a 404, we don't know whether it has really gone away, or whether that page will be back. Sometimes there is a server time out, servers are kind of slow, so on one hand you don't want to keep showing a page which be a bad user experience like it has really gone away, but, on the other hand, it's very common for the websites to go down for an hour, two hours, a day, may be two days and so you also get the benefit of the doubt so you can revisit those pages and see whether they have gone up. So, we do have varying time periods where we basically allow if a domain looks like it has gone away but it comes back online then we just say it was a transient error. So, the short and simple advice is, just go ahead and make sure that you put the website back to where it was and hopefully things should recover very quickly."

What to do When You Loose Google Rankings Because Your Site is Down?

It is common for the websites to go offline for some hours or some days together. But, during that period of time, all the hard work put be...

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PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links

Google has made its stand clear on PageRank dissipation between 301 redirects and normal links. Matt Cutts in a video said that PageRank dissipation is roughly the same between 301 redirects and normal links and as such no percentage of PageRank gets lots by using 301 redirects.The video given below is rather confusing but the essence is - you may use any of the linking techniques without focusing on how much PageRank would be lost? Here is what Matt says:- The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through the link. It means use whatever is best for your purposes because you cannot serve any more PageRank if you use a normal link and likewise it does not hurt if you use a 301. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/Filv4pP-1nw" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>

PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links

Google has made its stand clear on PageRank dissipation between 301 redirects and normal links. Matt Cutts in a video said that PageRank dis...

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Search Engine Optimization

Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

Do Exact Match Anchor Text Internal Links Hurt a Website?

Mistakes to Avoid When Using rel=canonical

What to do When You Loose Google Rankings Because Your Site is Down?

PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links

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