The Search For the Perfect Link

<img alt="The Search For the Perfect Link" class="left" src="http://images1.seositecheckup.com/photo/370x370/307/visual.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; background-color: white; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; color: #373331; float: none; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; height: auto; line-height: 22px; margin: 5px 15px 10px 0px; max-width: 100%; padding: 5px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </span><br /><div class="col5 ad-module" style="background-color: white; box-sizing: border-box; clear: both; color: #373331; display: inline; float: right; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; margin-bottom: 5px; margin-left: 16.296875px; margin-top: 5px; min-height: 1px; position: relative; text-align: center; width: auto;"><ins class="adsbygoogle" data-ad-client="ca-pub-8051682001896609" data-ad-slot="8534343036" style="-webkit-background-clip: padding; -webkit-box-shadow: rgb(210, 210, 210) 0px 0px 10px; background-clip: padding-box; background-color: #f8f8f8; background-position: initial initial; background-repeat: initial initial; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; box-shadow: rgb(210, 210, 210) 0px 0px 10px; box-sizing: border-box; display: inline-block; float: right; height: 280px; margin-top: 0px; position: relative; width: 336px; z-index: 0;"></ins></div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">With Google’s release of Penguin 2.0, we have another piece of evidence to pile on the “New SEO” heap. Just like the first update, Penguin 2.0 is about punishing websites who have built poor links to their sites.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">It’s not really all that surprising. Links are still a big deal in SEO, and if you can build enough of them, you’ll rank. So because of this, online business owners still find value in building links for their sties. However, too many of them are building poor quality links. So let’s just get this out in the open: </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">If you build poor quality links to your website, you are WORSE OFF than if you built no links at all!</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">That’s because low-quality links are BY FAR the biggest “red flag” Google looks at in a website.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Of course, that leaves us in a sticky situation. We need links, but if we build links and they happen to be “poor quality” by Google’s standards, we’re only going to be digging our own graves.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">That’s why it’s absolutely vital to have a standard for the “perfect link” – a link Google views as ideal. Obviously, the best links are all natural, meaning links you receive for simply posting great content. But sometimes you need to give your site a bit of a push. And for these situations, it’s absolutely vital you know what a good link looks like.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">So let’s explore that, shall we?</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"><span style="box-sizing: border-box; font-weight: 700;">Authority and Relevance<br style="box-sizing: border-box;" /><img alt="" src="http://seositecheckup.com/images/links(3).jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; float: none; height: auto; max-width: 100%; padding: 5px;" /></span></div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Unsurprisingly, a “good link” in Google’s eyes is a combination of a two main factors: Authority and Relevance.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">This is how Google’s algorithm has ranked websites from the very beginning. And it’s also how they determine whether or not a link pointing to your site is good or spammy. If it’s good, it increases your rankings. If it’s spam, it flags you for a potential penalty in a future Google update.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">In a nutshell, the perfect link is a link from a well trusted authority website in your niche. So for example, if you own a store that sells basketballs, getting a link from a site like Nike.com would be INCREDIBLE for your rankings.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Here are some factors Google considers for authority:</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><ol style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; list-style-image: initial; list-style-position: inside; margin: 0px 0px 20px; padding: 0px;"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Site PageRank</span> – PageRank is a metric designed by Google. Now, it means a few different things, but in general, the higher the PR of a site, the more authority it has in Google’s eyes. PR is a scale from 0-10, with each number being exponentially better than the last. A PR 3 website has much more authority than a PR 2. </li><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Site Age</span> – The older the site, the more authority it has in Google’s eyes. Look to get links from websites with a significant amount of age, because they’ll offer your site more authority, and will have more trust from Google automatically. However, keep in mind that just because a site is aged doesn’t mean it’s an authority. An aged site can build spammy links and get penalized just as easily as a brand new site.</li><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Social Engagement</span> – Social engagement is a determining factor in whether a website produces value. If a site is valuable, a community will naturally form around it. Therefore, when looking for links, don’t spare a second glance for sites with high PR or site age, but low social engagement. This means the site is not providing value, and as such, could be a target for future Google penalties.</li></ol><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Getting a link on a well trusted site with high PR, lots of social engagement and a good amount of site age will do wonders to your website. Provided you have the opportunity to get this type of link, here are some other factors you should keep in mind.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><ol style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; list-style-image: initial; list-style-position: inside; margin: 0px 0px 20px; padding: 0px;"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Type of Link</span> – Not all links are created equally. The best type of link is a link from a relevant authority site, in that site’s content. In other words, if you have a site that sells basketballs, the absolute ideal link could be a link from Nike.com, in an article about basketballs, which features your site. If you have the option, always look to get a link in the content of a site.</li><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Number of Links on Page</span> – Lastly, on any given page, a site’s authority is spread out between all the other links on a page. That means if your link is one out of a thousand, the amount of authority you’ll get is minimal. On the other hand, if your link is the only link on the page, ALL the site’s authority will be funneled to you.</li></ol><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"><span style="box-sizing: border-box; font-weight: 700;">Want More Link Building Tips?<br style="box-sizing: border-box;" /><img alt="" height="300" src="http://seositecheckup.com/images/email(2).jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; float: none; height: auto; max-width: 100%; padding: 5px;" width="400" /></span></div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">If you’d like more tips like the ones above, make sure to fill out the form below to join our exclusive mailing list.</div>

The Search For the Perfect Link

  With Google’s release of Penguin 2.0, we have another piece of evidence to pile on the “New SEO” heap. Just like the first update, Penguin...

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Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Google recently unveiled a new pop up window named "Search appearance Pop Up" which can be seen beside search appearance tab after clicking the question mark icon. This new pop up was added after the recent reorganization of the left navigation menu in Google Webmasters Tools. This was </span><a class="seoquake-nofollow" href="http://googlewebmastercentral.blogspot.in/2013/07/easier-navigation-without-gps.html" rel="nofollow" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;" target="_blank">announced in Google Webmasters Blog</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">.  The Search Appearance pop up menu although added as a resource for newbie webmasters to learn the essentials of how Google search works and allows them to organize their website in a manner that can be easier for Google to identify and present in the search results, can be a great signal for search engine optimizers to allow them to properly optimize the website.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><h2 style="background-color: white; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; font-weight: normal; margin: 0px; padding: 0.6em 0px 0.5em; position: relative;"><u>What's Included in Search Appearance Pop Up - Area's to Consider</u></h2><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The search appearance pop up windows discusses the elements of Google search results. These elements make up the entire search engine result page of Google and properly optimizing each and every element discussed in the pop up as per the requirement of the website can be extremely helpful in getting good search engine visibility.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Let us discuss each of the elements discussed in the search appearance pop up window.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPmI_pQqfa7NUDDaUKIW_JwNtdVwRCGm66l4-cUmccr-GiC-AG0NbNSkkrrE0LERR_Q-zvmx4SDiXhX3c8mGDPRQZoLrtpSZhNmhEi1AN8b21_H7WCyow3963wpc_6NfpfhXCwC3P3Qfs/s1600/search-appearance-overview.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPmI_pQqfa7NUDDaUKIW_JwNtdVwRCGm66l4-cUmccr-GiC-AG0NbNSkkrrE0LERR_Q-zvmx4SDiXhX3c8mGDPRQZoLrtpSZhNmhEi1AN8b21_H7WCyow3963wpc_6NfpfhXCwC3P3Qfs/s400/search-appearance-overview.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">As displayed in the image above, the important elements are title, snippet, sitelinks, search within a site, url, rich snippets, breadcrumbs and author information.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Title</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - Title is the most important element in a web page. A title should be informative and relevant.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Snippet</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - An accurate and clickworthy summary of the page should be presented here. This is what you call as page description.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Sitelinks</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - These are generated automatically depending on the user's query. For example, if the user is searching the site with the brand name then sitelinks gets displayed in the search results (not in all cases). In general, sitelinks gets displayed more often for popular sites.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Url structure</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - The Url structure of your site should be logical and must provide an accurate presentation of the content present in the web page. For example a web page focussing on "Birthday Cakes" should have the url "example.com/birthday-cakes.html" or "example.com/birthday-cakes.php" or etc.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Event Markup</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - Use markup like </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">Data highlighter</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> whenever you want to display event related data from the web page on the search results. This can drastically improve the search performance of a web page.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Breadcrumbs</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - Use breadcrumbs for easier navigation and proper passing of the Page Rank to the inner pages. </span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Rich Snippets</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - Follow </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">rich snippets data markup</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> in order to display user ratings and reviews of the products contained in the web page on the Google search results.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>Author Information</u></b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> - </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">Use Google Authorship</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> to display author related data in the search results. This will help to move from an anonymous presentation of data to genuine ownership of data. A great ranking signal for Google based on </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">author rank</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">.</span><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">These are the major chunks of on page optimization which must be taken care of seriously in order to get improved visibility on Google.</span>

Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

Google recently unveiled a new pop up window named "Search appearance Pop Up" which can be seen beside search appearance tab after...

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Do Exact Match Anchor Text Internal Links Hurt a Website?

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the </span><a href="http://www.seosandwitch.com/2012/05/google-penguin-update.html" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;">Google Penguin update</a><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">. Penguin is said to penalize websites that are having too many exact match anchor text backlinks. But, does that count for internal links also?</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The video below would help you to answer this question well.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/6ybpXU0ckKQ" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u><br /></u></b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u>The Crux</u></b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Same anchor text backlinks does not hurts a regular website like if you are using the links as per your required design template. If you make any sort of changes and move too far adding too many links in the footer, sidebar etc. then it may affect your site. Hence, it is always the best strategy to serve the user and make it easier for the user to navigate your site without thinking how the search engines might use it as a signal to rank your website. Your site is safe as long as its using acceptable site links in terms of quantity. Act naturally and you are safe!</span>

Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the  Google Penguin update...

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Mistakes to Avoid When Using rel=canonical

<span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">rel=canonical link element</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the search engines. This preferred version of url is indexed and displayed in the search results but a slight mistake in proper configuration of this link element can deindex some of the important pages of your website unknowingly. Google posted helpful tutorial regarding the </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">mistakes you must avoid while using rel=canonical link element</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">.</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Linking to the first page of a paginated series</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Suppose you have a paginated series of information then instead of linking to the first page of the content, use   rel=canonical from component pages to a single-page version of the article, or use rel=”prev” and rel=”next” pagination markup.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This is shown in the images given below:-</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s1600/paginated-content-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s400/paginated-content-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s1600/paginated-content-canonical-issue-1.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s400/paginated-content-canonical-issue-1.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><br /></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s1600/paginated-content-canonical-issue-2.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s400/paginated-content-canonical-issue-2.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Absolute Vs Relative Urls</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">While specifying url in the link element, you may specify either an absolute url or a relative url but the mistake happens when absolute url is specified as incorrect relative url.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s1600/absolute-url-relative-url-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s400/absolute-url-relative-url-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">In the example above, the url "example.com/cupcake.html" should have been specified as "http://www.example.com/cupcake.html"</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Multiple Declarations of rel=canonical</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Another mistake that the webmasters often make is by declaring rel=canonical multiple times in the same web page. This confuses the search engines and ultimately the search engines ignores the codes altogether.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s1600/multiple-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s400/multiple-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Hence, it is better to review the source code to make sure there is only a single declaration of rel=canonical link element.</span><br /><br /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Main Category Pages Linking to Featured Pages</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">If your site is divided into category and subcategory or featured pages then do not make the mistake of providing a rel=canonical element specifying the subcategory page from the main category page. Many webmasters make the mistake of using the link=canonical tag to link to the featured category pages from the main category page and unknowingly deindex the main category page from the search engine results.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s1600/category-to-landing-page-canonical.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s400/category-to-landing-page-canonical.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>rel=canonical element in the body instead of head</u></h3><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Incorrect configuration of the rel=canonical element in the body of the web page instead of the head section may lead to the disregard of this element by the search engines.</span><br /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s1600/link-rel-body.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s400/link-rel-body.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><br />

Mistakes to Avoid When Using rel=canonical

rel=canonical link element  helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the searc...

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Regular Expressions on Google Analytics - Easy Tutorial

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Regular Expressions are applied on Google Analytics to match specific pattern of information in order to filter and present the most useful data. These regular expressions are extremely useful in filtering out specific pieces of information among the large data collected and stored in Google Analytics.</span><br /><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Given below are a collection of regular expressions which you can use on Google Analytics:- </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Asterisk (*)</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; float: right; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: 1em; padding: 4px; position: relative; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2_YUVGJvt0VKfPeomBCCOElcpB78Q4TT39X8wd1_9ioTGGOIfb2gaHXQokDN2cekzEYoW3GPwEVTThA9FLMrrrgWeXNCdVlImGIQffOre2hdYHNNh7Am3UllFGYIXFvuFrv8UcDEXmSn/s1600/regular-expressions.jpg" imageanchor="1" style="clear: right; color: #015782; margin-bottom: 1em; margin-left: auto; margin-right: auto; text-decoration: none;"><img alt="Regular Expressions" border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI2_YUVGJvt0VKfPeomBCCOElcpB78Q4TT39X8wd1_9ioTGGOIfb2gaHXQokDN2cekzEYoW3GPwEVTThA9FLMrrrgWeXNCdVlImGIQffOre2hdYHNNh7Am3UllFGYIXFvuFrv8UcDEXmSn/s320/regular-expressions.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" title="Regular Expressions" width="320" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px; text-align: center;">Regular Expressions (Image credit:- <a href="http://www.codeinsects.com/" style="color: #015782; text-decoration: none;" target="_blank">codeinsect</a>)</td></tr></tbody></table><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Use asterisk to match single character or a number of characters appearing before or in place of the asterisk. </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example </u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">You want to search for "SEO25tutorial" but you have forgetten the number. You only remember "SEO" and "tutorial". In this example, you may use the asterisk as given below:- </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">SEO*tutorial</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This would display the exact match and fetch you the result "SEO25tutorial"</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Logical OR ( | )</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The pipe symbol is used to represent logical OR. It is used with paranthesis to fetch the desired results.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example</u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Google(Plus|Play)</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The above expression would fetch either Google Plus or Google Play</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Backslash (\)</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Used to turn any special character into a literal character.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example</u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">www\.seosandwitch\.com</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Here, we have used \ just before . which is a special character.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Square Brackets ([ ])</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Used to filter information that matches any single item in the list contained in the square brackets.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example</u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">[123456] or [1-6]</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This would match either 1 or 2 or 3 or 4 or 5 or 6.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Dollar Sign ($)</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Used to match the end of the field.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example</u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">/seonews/news1\.htm$</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This would fetch all the news1.htm pages contained under the seonews folder.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Plus Sign (+)</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Used to filter information that matches one or more of the previous items.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example</u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">seo+ews</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This would fetch all the matching information like seonews, seoworldnews, seopronews etc.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Question Mark (?)</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Used to match zero or the previous expression.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><u>Example</u></b></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">sandwit?ch</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">This would fetch sandwitch (matching the previous expression) and sandwich (matching zero i.e. no't' is included)</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"><u>Test Your Regular Expressions</u></h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">After you have created your regular expressions as per your needs, you may test it using the tool given below:- </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><a class="seoquake-nofollow" href="http://rubular.com/" rel="nofollow" style="color: #015782; text-decoration: none;" target="_blank">RUBULAR</a></div>

Regular Expressions on Google Analytics - Easy Tutorial

Regular Expressions are applied on Google Analytics to match specific pattern of information in order to filter and present the most useful ...

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