Four Synergistic Strategies to Take Your Site to the Next Level

<img alt="Four Synergistic Strategies to Take Your Site to the Next Level" class="left" src="http://images2.seositecheckup.com/photo/370x370/314/individual.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; background-color: white; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; color: #373331; float: none; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; height: auto; line-height: 22px; margin: 5px 15px 10px 0px; max-width: 100%; padding: 5px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </span><br /><div class="col5 ad-module" style="background-color: white; box-sizing: border-box; clear: both; color: #373331; display: inline; float: right; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; margin-bottom: 5px; margin-left: 16.296875px; margin-top: 5px; min-height: 1px; position: relative; text-align: center; width: auto;"><ins class="adsbygoogle" data-ad-client="ca-pub-8051682001896609" data-ad-slot="8534343036" style="-webkit-background-clip: padding; -webkit-box-shadow: rgb(210, 210, 210) 0px 0px 10px; background-clip: padding-box; background-color: #f8f8f8; background-position: initial initial; background-repeat: initial initial; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; box-shadow: rgb(210, 210, 210) 0px 0px 10px; box-sizing: border-box; display: inline-block; float: right; height: 280px; margin-top: 0px; position: relative; width: 336px; z-index: 0;"></ins></div><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Boy, is it crazy how things have changed! Just a few years ago, getting traffic to a website was basically a guessing game. Sure, there were strategies that worked, but there wasn’t an easy, end-all-be-all traffic generation technique.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">That was before the social media explosion.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Now, flooding targeted traffic to your site is easier than ever. There are four specific marketing techniques that work together to bring huge volumes of traffic to your site. In today’s post, we’ll be going over each one of them, then in future posts we’ll be going over each one individually.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; font-weight: 700; line-height: 22px;">Search Engine Optimization</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">We love SEO – no secret! Ever since Google’s inception, SEO has been one of the best ways to bring traffic to your site. And not just any traffic… targeted traffic that’s looking to buy. What more could you ask for?</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">And this still holds true today. Which is why we highly recommend everyone learns as much about SEO as possible. Yes, some people may argue that SEO is hit-or-miss, and Google can slap you at any second.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">But as we argue with our “New SEO” philosophy, SEO actually hasn’t changed since the very beginning… it’s just now Google’s technology is sophisticated enough to actually enforce their original ideas. This means you either play within Google’s rules, or you don’t get to play at all.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">It’s actually a good thing, though, because the guidelines Google uses to rank a site are exactly the same as what it takes to run a successful website. So if you follow “New SEO” tactics to the letter, you’ll get good rankings and also optimize your site, big time!</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; font-weight: 700; line-height: 22px;">Content Marketing</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">A crucial part of SEO is content. But content isn’t what it used to be. No, content is now a marketing method in and of itself (well, maybe it always was). The idea behind content marketing is simple: create the best content possible for your audience, and post it frequently and consistently.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">By providing massive value through your content, you satisfy Google’s biggest requirement, which will help your SEO out as well.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; font-weight: 700; line-height: 22px;">Social Media Submissions</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">But another aspect to content marketing is social media. This is where it really begins to shine. Not only should you be writing content every single week, you should also be submitting that content to sites like Reddit and Hacker News (http://news.ycombinatior.com). By submitting your content to these sites, you’re essentially guaranteed traffic. And, if your content is good enough, it can go viral, bringing you MASSIVE amounts of traffic, and potentially making your business for a long time coming.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Just remember… the whole core to both content marketing and social media submissions is quality. If the quality is there, you’ll get great results. If it’s not there, you probably won’t get any results. It’s worth it to make sure every piece of content you’re putting out is the best content you’ve ever created.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; font-weight: 700; line-height: 22px;">Email Marketing</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Lastly, where as SEO, content marketing and social media bring in the traffic, we need a way to capture that traffic. This is where good old email marketing comes into play.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Like content marketing, if you want your email marketing to really make it happen for your business, you need to provide a lot of free value. People need to get something out of your email list that they couldn’t’ve gotten without opting in. This is what will make them opt-in in the first place.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">We’ve written on this before, but we highly recommend using a basic 7-part email series to capture visitors, gain their trust, and then, after providing significant value, sell them on your product or service.</span><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><br style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">By doing this, you dramatically increase the amount of customers, and make sure you have a way to capture all the awesome traffic your other marketing efforts are bringing in.</span>

Four Synergistic Strategies to Take Your Site to the Next Level

  Boy, is it crazy how things have changed! Just a few years ago, getting traffic to a website was basically a guessing game. Sure, there we...

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The Search For the Perfect Link

<img alt="The Search For the Perfect Link" class="left" src="http://images1.seositecheckup.com/photo/370x370/307/visual.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; background-color: white; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; color: #373331; float: none; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; height: auto; line-height: 22px; margin: 5px 15px 10px 0px; max-width: 100%; padding: 5px;" /><span style="background-color: white; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </span><br /><div class="col5 ad-module" style="background-color: white; box-sizing: border-box; clear: both; color: #373331; display: inline; float: right; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; margin-bottom: 5px; margin-left: 16.296875px; margin-top: 5px; min-height: 1px; position: relative; text-align: center; width: auto;"><ins class="adsbygoogle" data-ad-client="ca-pub-8051682001896609" data-ad-slot="8534343036" style="-webkit-background-clip: padding; -webkit-box-shadow: rgb(210, 210, 210) 0px 0px 10px; background-clip: padding-box; background-color: #f8f8f8; background-position: initial initial; background-repeat: initial initial; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; box-shadow: rgb(210, 210, 210) 0px 0px 10px; box-sizing: border-box; display: inline-block; float: right; height: 280px; margin-top: 0px; position: relative; width: 336px; z-index: 0;"></ins></div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">With Google’s release of Penguin 2.0, we have another piece of evidence to pile on the “New SEO” heap. Just like the first update, Penguin 2.0 is about punishing websites who have built poor links to their sites.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">It’s not really all that surprising. Links are still a big deal in SEO, and if you can build enough of them, you’ll rank. So because of this, online business owners still find value in building links for their sties. However, too many of them are building poor quality links. So let’s just get this out in the open: </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">If you build poor quality links to your website, you are WORSE OFF than if you built no links at all!</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">That’s because low-quality links are BY FAR the biggest “red flag” Google looks at in a website.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Of course, that leaves us in a sticky situation. We need links, but if we build links and they happen to be “poor quality” by Google’s standards, we’re only going to be digging our own graves.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">That’s why it’s absolutely vital to have a standard for the “perfect link” – a link Google views as ideal. Obviously, the best links are all natural, meaning links you receive for simply posting great content. But sometimes you need to give your site a bit of a push. And for these situations, it’s absolutely vital you know what a good link looks like.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">So let’s explore that, shall we?</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"><span style="box-sizing: border-box; font-weight: 700;">Authority and Relevance<br style="box-sizing: border-box;" /><img alt="" src="http://seositecheckup.com/images/links(3).jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; float: none; height: auto; max-width: 100%; padding: 5px;" /></span></div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Unsurprisingly, a “good link” in Google’s eyes is a combination of a two main factors: Authority and Relevance.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">This is how Google’s algorithm has ranked websites from the very beginning. And it’s also how they determine whether or not a link pointing to your site is good or spammy. If it’s good, it increases your rankings. If it’s spam, it flags you for a potential penalty in a future Google update.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">In a nutshell, the perfect link is a link from a well trusted authority website in your niche. So for example, if you own a store that sells basketballs, getting a link from a site like Nike.com would be INCREDIBLE for your rankings.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Here are some factors Google considers for authority:</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><ol style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; list-style-image: initial; list-style-position: inside; margin: 0px 0px 20px; padding: 0px;"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Site PageRank</span> – PageRank is a metric designed by Google. Now, it means a few different things, but in general, the higher the PR of a site, the more authority it has in Google’s eyes. PR is a scale from 0-10, with each number being exponentially better than the last. A PR 3 website has much more authority than a PR 2. </li><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Site Age</span> – The older the site, the more authority it has in Google’s eyes. Look to get links from websites with a significant amount of age, because they’ll offer your site more authority, and will have more trust from Google automatically. However, keep in mind that just because a site is aged doesn’t mean it’s an authority. An aged site can build spammy links and get penalized just as easily as a brand new site.</li><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Social Engagement</span> – Social engagement is a determining factor in whether a website produces value. If a site is valuable, a community will naturally form around it. Therefore, when looking for links, don’t spare a second glance for sites with high PR or site age, but low social engagement. This means the site is not providing value, and as such, could be a target for future Google penalties.</li></ol><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">Getting a link on a well trusted site with high PR, lots of social engagement and a good amount of site age will do wonders to your website. Provided you have the opportunity to get this type of link, here are some other factors you should keep in mind.</div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><ol style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; list-style-image: initial; list-style-position: inside; margin: 0px 0px 20px; padding: 0px;"><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Type of Link</span> – Not all links are created equally. The best type of link is a link from a relevant authority site, in that site’s content. In other words, if you have a site that sells basketballs, the absolute ideal link could be a link from Nike.com, in an article about basketballs, which features your site. If you have the option, always look to get a link in the content of a site.</li><li style="box-sizing: border-box; margin-bottom: 10px;"><span style="box-sizing: border-box; font-weight: 700;">Number of Links on Page</span> – Lastly, on any given page, a site’s authority is spread out between all the other links on a page. That means if your link is one out of a thousand, the amount of authority you’ll get is minimal. On the other hand, if your link is the only link on the page, ALL the site’s authority will be funneled to you.</li></ol><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"><span style="box-sizing: border-box; font-weight: 700;">Want More Link Building Tips?<br style="box-sizing: border-box;" /><img alt="" height="300" src="http://seositecheckup.com/images/email(2).jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; float: none; height: auto; max-width: 100%; padding: 5px;" width="400" /></span></div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;"> </div><div style="background-color: white; box-sizing: border-box; color: #373331; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px;">If you’d like more tips like the ones above, make sure to fill out the form below to join our exclusive mailing list.</div>

The Search For the Perfect Link

  With Google’s release of Penguin 2.0, we have another piece of evidence to pile on the “New SEO” heap. Just like the first update, Penguin...

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Google Updates Analytics- Replaces Visits with Sessions and Adds Graphs

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Google Analytics has updated for the better and today I noticed a few changes being made on the analytics interface. </span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Visits have been replaced by sessions (which technically means the same thing) and unique visitor metric has been replaced with users (which also means the same)</b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">. Here is a screenshot that displays the new metrics namely sessions and users.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>What are Sessions and Visits?</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Sessions and visits are synonymous. When any visitor visits the site, a session gets created and this session remains active for 30 minutes or less if the site is closed by the visitor. Hence, visitors create sessions and 1 visit is equal to 1 session minimum.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>What are Unique Visitors and Users?</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">It may happen that a single user can create multiple sessions over a period of time like for the past 30 months. In that case, the user metric displays the number of unique visitors who have created unique sessions.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Hence, I hope the confusion is clear. Google has gone a little technical from being layman.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjntNLe_EAfF0k20ZaJqJVu1HvAZ54zduKGi5I79tZ4Z7nUd9mdtMKWj-BdVpQ2e17kdPYme8EhZngPF2tVNejsfPU1rC6HPhvR_K5TgWUB4ZFUIHe7Eow3_ZWGXhUwMpTLYGluE2bSR1ue/s1600/google-analytics-sessions-users.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="355" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjntNLe_EAfF0k20ZaJqJVu1HvAZ54zduKGi5I79tZ4Z7nUd9mdtMKWj-BdVpQ2e17kdPYme8EhZngPF2tVNejsfPU1rC6HPhvR_K5TgWUB4ZFUIHe7Eow3_ZWGXhUwMpTLYGluE2bSR1ue/s1600/google-analytics-sessions-users.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="640" /></a></div><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>Graphs Under the Acquisition Overview</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Google has also added some useful graphs under the Acquisition overview. These are </span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Top Channels, Sessions and Conversions. </b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilO1QedN7I_DtgWJFBN4527F8SPrcPdXjceyZCsRcZE8c31uUk2R3GWb5ivi5ND6uPHnd1KXLsMUYSNQcdHgq0tDQ7KFjuGxZaae4vNEBnRoYynIaNIZsL-FNAdzqaJgzrVoLNbJ6KNvyP/s1600/top-channels-conversions-sessions.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilO1QedN7I_DtgWJFBN4527F8SPrcPdXjceyZCsRcZE8c31uUk2R3GWb5ivi5ND6uPHnd1KXLsMUYSNQcdHgq0tDQ7KFjuGxZaae4vNEBnRoYynIaNIZsL-FNAdzqaJgzrVoLNbJ6KNvyP/s1600/top-channels-conversions-sessions.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="640" /></a></div>

Google Updates Analytics- Replaces Visits with Sessions and Adds Graphs

Google Analytics has updated for the better and today I noticed a few changes being made on the analytics interface.  Visits have been repla...

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How Does Google Analytics Collects Data from Mobile Apps?

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Google Analytics follows a different process for collecting data from mobile apps. This is because apps are built on a different platform and as such the technology used to collect data is different. For websites, GA uses JavaScript for tracking visitor data but for mobile apps, GA uses </span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">SDK or Software Development Kit</b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">. There are different SDK's for different operating systems including </span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Android and IOS</b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><u>How SDK's Work to Collect Data?</u></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">SDK's collects the following data from any mobile app:</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Screen Views</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Operating System</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Count of Sessions</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The above data gets packaged as hits and send into a Google Analytics account.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">When any user navigates through the app, the GA SDK stores the hits locally and sends them to GA account in a batch process called dispatching.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><u>What is Dispatching and Why its Important?</u></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><i>Dispatching is the process carried by SDK to send HIT data in small batches into the GA account. Data is stored locally before it is dispatched in small batches into the GA account.</i> </b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Dispatching is necessary because:</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">1- Mobile devices tend to lose network connectivity and when that happens, the SDK can't send any hits to the analytics account. </b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">2- Sending data to Google Analytics in real time reduces the battery life of the device.</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">For this reason, the SDK's automatically dispatch the hits every 30 minutes for Android device and every 2 minutes for IOS.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><u>How Does SDK Identifies Unique User?</u></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">When an App launches for the first time, the SDK generates a unique identifying code for the device. Each unique identifier is equivalent to a unique visit in GA. When the app gets updated to a new version, the UID remains the same, however if the app gets uninstalled and then reinstalled then a new UID is generated.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/aX-feq6m8Ws" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Hope, this tutorial helped you in understanding the process through which GA collects data from mobile apps.</span>

How Does Google Analytics Collects Data from Mobile Apps?

Google Analytics follows a different process for collecting data from mobile apps. This is because apps are built on a different platform an...

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6 Critical Web Metrics That Every SEO Must Understand and Analyze

<span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The proper use of web analytics is important to determine the status of Key Performance Indicators (KPI's) that directly impacts the Return on Investment (ROI).</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>1- Visits and Visitors</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Visits and visitors often confuses the webmasters. Technically, visits is the count of the number of sessions and visitors is the count of the number of unique browser visits.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/kpeL6WGlvEI" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="420"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>2- Time on Page and Time on Site</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Time on page is a measure of the total time that a user spends on the particular page and Time on site is the measure of the total time that any user spends on the entire site.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Time on Page is calculated by using the below formula:</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Tp= P2-P1</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">where:</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Tp= Time on Page</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">P2= Time Stamp value of 2nd page</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">P1= Time Stamp value of 1st page</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Similarly, Time on Site is calculated by the following formula:</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Ts= Tp1+ Tp2+Tp3+Tpn</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">where:</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><br /></b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Ts= Time on site</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Tp1= Time Spend on Page 1 (calculated using the above formula)</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Tp2= Time Spend on Page 2</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Tp3= Time Spend on Page 4</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/uot4RylYwuU" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="420"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>3- Bounce Rate</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The percentage of exits that happens from the landing page is known as the bounce rate. It is one of the most important metrics to analyse because it directly determines how relevant your web pages are w.r.t. to the users query. A high bounce rate is a direct indication that a site is not performing well with the audience.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/CpKKRctI7og" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>4- Exit Rate</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The percentage of exits that happens from a particular landing page is known as the exit rate of that page. If the high conversion value pages have a high exit rate then its time to revamp your conversion optimization strategy.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>5- </b></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: xx-large;">Conversion Rate</b><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The outcomes divided by the number of unique visitors determines the rate of conversion. The direct indication of a positive or a negative ROI is determined by the overall conversion rate of the site. A high conversion rate provides a higher ROI as opposed to a lower conversion rate.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/8XiAYw5jUag" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b><br /></b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>6- Degree of User Engagement</b></span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">The behavior flow is a great way to determine the degree and level of user engagement. It lets you get an idea about the top landing pages and the 1st and 2nd interactions which the visitors are making on your site.</span><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/QdSIMT0PMdo" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="420"></iframe><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </span><u style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></u><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"></span><u style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><b><br /></b></u><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" />

6 Critical Web Metrics That Every SEO Must Understand and Analyze

The proper use of web analytics is important to determine the status of Key Performance Indicators (KPI's) that directly impacts the Ret...

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10 Videos for Learning Google Analytics

<b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><a class="seoquake-nofollow" href="https://plus.google.com/105266254928823280620" rel="nofollow" style="color: #015782; text-decoration: none;" target="_blank">Dedi Galih Wisnumurti</a> is the Digital Marketing Evangelist for Google</b><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">. Having started his career with Intuit, Avinash went on to become one of the most respected Digital Marketing Specialists in this world.</span><br /><br style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Avinash has several videos related to Google Analytics where he shares his experience and love for data. Analytics is all about identifying valuable metrics available in the form of raw data and Avinash teaches us how to play with this data. His books, </span><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Web Analytics 2.0 </b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">and</span><b style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> Web Analytics an Hour a Day</b><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> are a must read for a newbie. Also, I recommend every internet marketer to read his </span><span style="font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: x-small;"><span style="background-color: white; line-height: 18.200000762939453px;">personal blog</span></span><span style="background-color: white; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">.</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Here are 10 most popular videos of Avinash Kaushik that teaches us several critical aspects of working with Google Analytics:</span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>1- Why Bounce Rate is the Most Powerful and Sexiest Metric?</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>2- How to Use Google Analytics for Non E-commerce Websites</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>3- Creating a Data Driven Culture</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/OTu02Gab0Qw" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="420"></iframe><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>4- How to Increase Return on Investment (ROI) - Avinash Kaushik's Interview with Stephen Woessner</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>5- Successful Google Analytics Approaches</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>6- Driving Big Action Through Analytics</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>7- Web Analytics Q&A With Avinash and Nick Mihailovski</b></span><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: xx-large;"> </b><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>8- Analytics Academy with Justin Cutroni</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>9- The Art of Marketing</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><span style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: large;"><b>10- Google Analytics Visits Change - Impact, Implications and Benefits</b></span><br /><br style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" /><br /><b style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><u><br /></u></b>

10 Videos for Learning Google Analytics

Dedi Galih Wisnumurti  is the Digital Marketing Evangelist for Google . Having started his career with Intuit, Avinash went on to become one...

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Google Analytics Interview Questions and Answers

<div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">List of basic and advanced Google Analytics interview questions and answers. </span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>1- What is meant by conversions and how will you track conversions through GA?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;">Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's </span><span style="color: #222222; font-family: inherit;">needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section </span><span style="color: #222222; font-family: inherit;">in GA and whenever the visitor reaches the predefined goal URL, a successful </span><span style="color: #222222;">conversion</span><span style="color: #222222; font-family: inherit;"> gets tracked.</span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;"><br /></span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;"><br /></span></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmmADazRdn1DLAxVOQpW9aLLvvlDlWCUx07PpEoDLf0UW2jL8CTaXwS4aCVSXK46azJdkUX9qEwRJJJvb0B41uW0go7uo6os_qpwzKvUjjVzMnUk_246Ed63WDjpETK01L8W7-iOMhPm6l/s1600/analytics.jpg" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmmADazRdn1DLAxVOQpW9aLLvvlDlWCUx07PpEoDLf0UW2jL8CTaXwS4aCVSXK46azJdkUX9qEwRJJJvb0B41uW0go7uo6os_qpwzKvUjjVzMnUk_246Ed63WDjpETK01L8W7-iOMhPm6l/s1600/analytics.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" /></a></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>2- What is the difference between a visit and a session?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the </span><span style="font-family: inherit;">site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session. </span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>3- What do you understand by assisted conversions?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a </span><span style="font-family: inherit;">successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a </span><span style="font-family: inherit;">conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are </span><span style="font-family: inherit;">direct, organic search, referral, not set, social network and email.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-size: medium;"><b><span style="font-family: inherit;">4- I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best </span><span style="font-family: inherit;">way to check that on a regular basis investing the least possible time?</span></b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="color: #222222; font-family: inherit;">We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our </span><span style="color: #222222; font-family: inherit;">time and allow us to check the status at any point of time during the week, month or day without applying filters </span><span style="color: #222222;">every time</span><span style="color: #222222; font-family: inherit;">.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>5- How can I identify the keywords that are sending paid traffic to any site?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the </span><span style="font-family: inherit;">keywords section.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>6- How will I identify the popular pages on my site?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving </span><span style="font-family: inherit;">to the behavior section. This will display the top landing pages that are giving us the maximum visits.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>7- How does Google calculates time on page?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">Google puts a time stamp whenever any user lands on a specific page then it compares the time stamp of one page with the </span><span style="font-family: inherit;">other. For example, any visitor enters the site on Page A and moves to Page B then lands to Page C and finally leaves the </span><span style="font-family: inherit;">site. In this case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page B, another time stamp is </span><span style="font-family: inherit;">placed on Page B, suppose its 10:20 and then when the user lands on Page C, another time stamp is placed, lets say 10:30. Now </span><span style="font-family: inherit;">to calculate time on Page A, Google will subtract the time stamp on Page B with that of A. In this case, 10:20-10:10 which </span><span style="font-family: inherit;">will come to 10 minutes for Page A.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>8- How can I identify where the visitors are clicking the most?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">This can be seen with the help of In-Page Analytics.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>9- Where can I find the UA tracking code?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">The Universal Analytics tracking code can be found in the admin section of the web property.</span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit; font-size: medium;"><b>10- By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes?</b></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;"><br /></span></div><div style="background-color: white; color: #222222; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><span style="font-family: inherit;">Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.</span></div><div><span style="font-family: inherit;"><br /></span></div>

Google Analytics Interview Questions and Answers

List of basic and advanced Google Analytics interview questions and answers.  1- What is meant by conversions and how will you track convers...

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How to Identify the Top Converting Channels Using Attribution Modeling in Google Analytics?

<div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">Attribution modelling lets you identify the conversion paths that lead to successful sales and conversions. You can </span><span style="color: #222222;">compare the channels of interaction using the model comparison tool and find out which channel is leading to maximum </span><span style="color: #222222;">sales.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">You need to have an idea of multi channel funnels before you can understand how attribution modelling works. So, here </span><span style="color: #222222; font-size: x-small;">is a quick guide to multi channel funnels. After you have finished reading this tutorial and </span><span style="color: #222222;">understood</span><span style="color: #222222; font-size: x-small;"> the concepts </span><span style="color: #222222;">behind first interactions, assisted interactions and last interactions, you may read ahead in order to understand </span><span style="color: #222222;">deeply about attribution modeling.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;"><span style="font-family: inherit;"><u><span style="font-size: large;"><b>How Attribution Modeling Works?</b></span></u><span style="font-size: x-small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">Attribution Modeling calculates the credits given to a particular channel that assists in conversions or that has the </span><span style="color: #222222;">maximum role play in generating conversions. In this type of setting, the credit given to any channel/channels of </span><span style="color: #222222;">conversions depends on the type of attribution model used. By default, Google provides 8 different types of </span><span style="color: #222222;">attribution models. Let us learn them one by one.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><br /></span></span></div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: auto; margin-right: auto; padding: 4px; position: relative; text-align: center;"><tbody><tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2pH0x7-yMPbRIOHRGJ4HQ9VScDHyYUsq2Qpn8vjGDN38sSOR4cnsidiWkECAuYzGKWD6vOBbALJeWZroQn_0mesXce77pYUwbseHWDg92mR5w6NBj4TRM6fwKTQDAav1iDx_i3bRg3Dzk/s1600/attribution-modeling-ga.jpeg" imageanchor="1" style="color: #015782; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" height="328" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2pH0x7-yMPbRIOHRGJ4HQ9VScDHyYUsq2Qpn8vjGDN38sSOR4cnsidiWkECAuYzGKWD6vOBbALJeWZroQn_0mesXce77pYUwbseHWDg92mR5w6NBj4TRM6fwKTQDAav1iDx_i3bRg3Dzk/s1600/attribution-modeling-ga.jpeg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="640" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px;">Linear Model in Analytics (Image credit: Google)</td></tr></tbody></table><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><br /></span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;"><span style="font-family: inherit;"><u><span style="font-size: medium;"><b>Types of Attribution Models in GA</b></span></u><span style="font-size: x-small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Following 8 kinds of default attribution models are present in Google Analytics. <o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Last Interaction<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Last Non Direct Click<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Last Adword Click<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">First Interaction<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Linear<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Time Decay<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Position Based</span><span style="color: #222222; font-family: inherit;"> </span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;"><span style="font-family: inherit;"><b><u><span style="font-size: medium;">Example</span></u></b><span style="font-size: x-small;"><o:p></o:p></span></span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">Let us take an example and see how each model affects the value of conversion. </span><span style="color: #222222;">Suppose, I sell chocolate cakes online. I use seo, paid search, social media and email marketing as channels in my </span><span style="color: #222222;">online marketing campaigns. Now, I wish to identify which channel is providing me the maximum conversions. I also </span><span style="color: #222222;">understand that Direct visits is also a channel which Google tracks. People visiting my site directly may have learned </span><span style="color: #222222;">about it through any of the channels present in my online marketing campaign. So, I will track that also.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">A customer finds my site by using organic search. After a day the same customer clicks on my adwords ad and finds out </span><span style="color: #222222;">more about my company. Another day passes and now the customer visits my site through a social media campaign and </span><span style="color: #222222;">registers on my site. Remember, actual sale has not happened yet. Now, the customer already knew about my brand and </span><span style="color: #222222;">services. He again visits my site through my email marketing campaign that I usually send to my registered users. But, </span><span style="color: #222222;">alas conversions still not happens. After another day, the customer visits the site directly and makes a purchase. </span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;">Yippy! I got one conversion.<o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">As you can see, there were so many channels involved in making a conversion happen. If there are 100 conversions </span><span style="color: #222222;">happening on my site each day, how can I find out which channel is helping me in increasing my ROI? The answer is, </span><span style="color: #222222;">with the help of attribution modelling and the model comparison tool.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;"><b>Here is how the calculation would be done:</b><o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>Last Interaction: </b>As per the example given above, Google will give 100% credit to the direct channel because it was </span><span style="color: #222222;">the last interaction right before the conversion.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>Last Non Direct Click:</b>  Here, Google will give 100% credit to my email marketing campaign as this was last channel to </span><span style="color: #222222;">send me non direct clicks.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>Last Adword Click:</b> In this model, my adword campaign would be given 100% credit for the conversions as it was the only </span><span style="color: #222222;">adword click to happen in the entire conversion process.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>First Interaction:</b> Remember, the first time the customer visited my site was through organic search (SEO) so organic </span><span style="color: #222222;">search would be given 100% credit for initiating the conversion.</span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>Linear: </b>In this model, each of channels involved in the conversions would be given equal credit. In the example above, </span><span style="color: #222222;">5 channels are used namely organic search, paid search, social media, email marketing and direct traffic. Hence, each </span><span style="color: #222222;">of these 5 channels will be given 20% credit each. I always prefer this mode of measurement because it gives me a </span><span style="color: #222222;">rough overview of the channels that are playing an important role in making a conversion happen. </span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>Time Decay:</b> In this model, the channels that are closest in time to the sale will get the maximum credit. Similarly </span><span style="color: #222222;">the channels that are far in time to the sale will get less credit. Here, the direct channel and the email marketing </span><span style="color: #222222;">campaign will receive the maximum credit while organic search will receive the least credit. </span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;"><b>Position Based: </b>The first and the last interactions are given 40% of the credit and the assisting channels are given </span><span style="color: #222222;">the remaining 20%. This gets divided equally between each of the assisted channel used. Here, Organic search and email </span><span style="color: #222222;">campaign will receive 40% of the credit and the remaining 3 channels namely paid search, social media and direct </span><span style="color: #222222;">channel will receive around 6.6% credit each. </span></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="color: #222222;"><span style="font-size: medium;"><b><u>The Model Comparison Tool</u></b></span><o:p></o:p></span></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><br /></div><div class="MsoNormal" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-bottom: 0.0001pt;"><span style="font-family: inherit;"><span style="color: #222222;">You can use the model comparison tool in Google Analytics in order to compare the attribution models. You can find the </span><span style="color: #222222; font-size: x-small;">model comparison tool under </span><span style="color: #222222;">Conversion</span><span style="color: #222222; font-size: x-small;"> tab in the Attribution section. Here you can choose any of the models and </span><span style="color: #222222;">compare them by setting the number of days in the look back window. By default, the lookback window displays 30 days.</span></span></div>

How to Identify the Top Converting Channels Using Attribution Modeling in Google Analytics?

Attribution modelling lets you identify the conversion paths that lead to successful sales and conversions. You can  compare the channels of...

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