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Search Engine Optimization), there's no doubt you'll read about the importance of link building. This is something that has great impact on "the value" of website, its rating and position in search engines. Link building is not a simple task and so it may be somewhat confusing, especially in case you just make your first steps in this area.

link buildingSearch Engine Optimization), there's no doubt you'll read about the importance of link building. This is something that has great impact on "the value" of website, its rating and position in search engines. Link building is not a simple task and so it may be somewhat confusing, especially in case you just make your first steps in this area.

link building
Keyword Density

Why is it Important to Build Links to Your Inner Pages?

There are many reasons for deep linking your website. They are as follows:
Authority:
The page authority of your home page is enhanced when you build a lot of links to it. High page authority is good as this decides how high in search results your site is displayed for your target keywords. However, building high page authority for your home page alone does not create high page authority for your site as a whole. To build high page authority for your whole website you need to increase the page authority of the inner pages as well. Your website gets a boost in page authority when you expose your inner pages to the search engine bots by building links to them.
Diversity:
If you have 1000 websites linking to your home page but none linking to your inner pages, search engine bots might categorize this as unnatural link building, even if your links are legitimate. It triggers an indication of spam, especially if the links are all built within a short period of time. Many cheap SEO companies offer bulk link building but this practice is no longer legitimate as more and more webmasters have received unnatural link warnings since 2012. Thus, it is advisable to spread your home page and inner pages link building over time to create the necessary diversity in your link profile. A diverse link profile is considered to be more natural than a unidirectional linking pattern (exclusively to the home page).
Relevancy:
This is a very crucial factor when it comes to understanding why deep linking is important. For instance, say your website is a mobile phone comparison website and you drop a link to your home page on a forum thread discussing the iPhone 5 versus the Samsung Galaxy S3. The members of the forum that follow your link expect to find a comparison of the iPhone 5 versus the Samsung Galaxy S3 but instead will find a comparison of a wide database of mobile phones. Although webmasters most often leave links back to their home page, in this instance it makes more sense to drop a link to an inner page specifically about the discussion topic. This will lower the bounce rates on your website. Inner page links tend to be more relevant, thus you should have higher chances of attaining repeat site visitors, as well as a higher page authority for that particular page.
SEO:
When you primarily build links to your home page your website will only be optimized for two or three keywords. By building links to inner pages you are able to target your site for a wide variety of keywords. Thus your site will be search-optimized for numerous keywords, which improves the visibility of your site in organic searches. Building links to your inner pages will also help search engines crawl and index your inner pages efficiently, making it easy to return relevant pages in search results. This will ideally increase the clickthrough rate (CTR) of your search snippets and decrease the bounce rates of your inner pages because the page returned in search results should be relevant to the keyword query. When CTR’s are high and bounce rates are low there are higher chances of your pages moving up in the SERPs.

How Do You Build Links to Inner Pages?

Building links to inner pages is similar to building links to a home page.
The following are some quick ways to build links to the inner pages of your site:
Blog commenting:
If you comment on blogs in your niche, take these as opportunities to drop relevant inner page links to your site, wherever relevant. If you do not normally comment on blogs, we recommend you start doing so in order to build links to your site and also to build authority within your niche community.
Forum Commenting:
Similar to blog commenting, find forums in your niche and create profiles with a link to your home page or one of the popular inner pages in your website. You can also drop links to relevant inner pages in the forum comments in order to direct members to pertinent information.
Guest Posting:
While guest posting on other blogs is a good practice, bloggers usually leave links to their home page in their guest post bios. If you are talking about a specific topic in your guest post, consider linking to a relevant inner page on your website that offers further information on the topic of the blog. This helps direct targeted traffic to specific pages on your website and also builds quality deep links.
Social Bookmarking:
Bookmark your inner pages with keyword-rich descriptions and tags. This will generate high quality links as well as essential social signals for your site’s inner pages.
Google+:
You can blog on Google+ as there is no limit to the number of characters allowed in a post. These blogs can be angled toward a topic concerning one of your inner pages. Include a link to the specific inner page. Google+ posts are shown in search results, so this can be a direct way of building links to your inner pages. Take, for example, this search result featured on the first page of results:
A Google+ Post Featured in Search ResultsKeyword Density

Why is it Important to Build Links to Your Inner Pages?

There are many reasons for deep linking your website. They are as follows:
Authority:
The page authority of your home page is enhanced when you build a lot of links to it. High page authority is good as this decides how high in search results your site is displayed for your target keywords. However, building high page authority for your home page alone does not create high page authority for your site as a whole. To build high page authority for your whole website you need to increase the page authority of the inner pages as well. Your website gets a boost in page authority when you expose your inner pages to the search engine bots by building links to them.
Diversity:
If you have 1000 websites linking to your home page but none linking to your inner pages, search engine bots might categorize this as unnatural link building, even if your links are legitimate. It triggers an indication of spam, especially if the links are all built within a short period of time. Many cheap SEO companies offer bulk link building but this practice is no longer legitimate as more and more webmasters have received unnatural link warnings since 2012. Thus, it is advisable to spread your home page and inner pages link building over time to create the necessary diversity in your link profile. A diverse link profile is considered to be more natural than a unidirectional linking pattern (exclusively to the home page).
Relevancy:
This is a very crucial factor when it comes to understanding why deep linking is important. For instance, say your website is a mobile phone comparison website and you drop a link to your home page on a forum thread discussing the iPhone 5 versus the Samsung Galaxy S3. The members of the forum that follow your link expect to find a comparison of the iPhone 5 versus the Samsung Galaxy S3 but instead will find a comparison of a wide database of mobile phones. Although webmasters most often leave links back to their home page, in this instance it makes more sense to drop a link to an inner page specifically about the discussion topic. This will lower the bounce rates on your website. Inner page links tend to be more relevant, thus you should have higher chances of attaining repeat site visitors, as well as a higher page authority for that particular page.
SEO:
When you primarily build links to your home page your website will only be optimized for two or three keywords. By building links to inner pages you are able to target your site for a wide variety of keywords. Thus your site will be search-optimized for numerous keywords, which improves the visibility of your site in organic searches. Building links to your inner pages will also help search engines crawl and index your inner pages efficiently, making it easy to return relevant pages in search results. This will ideally increase the clickthrough rate (CTR) of your search snippets and decrease the bounce rates of your inner pages because the page returned in search results should be relevant to the keyword query. When CTR’s are high and bounce rates are low there are higher chances of your pages moving up in the SERPs.

How Do You Build Links to Inner Pages?

Building links to inner pages is similar to building links to a home page.
The following are some quick ways to build links to the inner pages of your site:
Blog commenting:
If you comment on blogs in your niche, take these as opportunities to drop relevant inner page links to your site, wherever relevant. If you do not normally comment on blogs, we recommend you start doing so in order to build links to your site and also to build authority within your niche community.
Forum Commenting:
Similar to blog commenting, find forums in your niche and create profiles with a link to your home page or one of the popular inner pages in your website. You can also drop links to relevant inner pages in the forum comments in order to direct members to pertinent information.
Guest Posting:
While guest posting on other blogs is a good practice, bloggers usually leave links to their home page in their guest post bios. If you are talking about a specific topic in your guest post, consider linking to a relevant inner page on your website that offers further information on the topic of the blog. This helps direct targeted traffic to specific pages on your website and also builds quality deep links.
Social Bookmarking:
Bookmark your inner pages with keyword-rich descriptions and tags. This will generate high quality links as well as essential social signals for your site’s inner pages.
Google+:
You can blog on Google+ as there is no limit to the number of characters allowed in a post. These blogs can be angled toward a topic concerning one of your inner pages. Include a link to the specific inner page. Google+ posts are shown in search results, so this can be a direct way of building links to your inner pages. Take, for example, this search result featured on the first page of results:
A Google+ Post Featured in Search Results
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» » » » How to Set a Geographic Target for your Website

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Is your business located on a specific location in order to target the customers of a particular area? If the answer is yes and its not required for your business to target customers globally then setting up a geographic target for your website would be the best option available for you.

What is Geotargeting?


Geotargeting simply means, targeting your website on a specific location. This can be any country of the world where your business might be located. Geotargeting helps Google to present more accurate and more specific results from the same location itself where the user has set up a preference.

Geotargeting (Image credit:- socialbrite)

How to Set up a Geographic Target for your Website?


Setting up a geographic target is easy and hardly takes time. Follow the steps given below in order to localize     your business for a particular region:-

1- Log in to your webmasters tools.
2- Click on the site where you want to apply the settings.
3- Under the configuration tab, click on settings.
4- Tick the check box "Target users in" under Geographic target and choose your preferred destination.

Wasn't that easy? But make sure you to read the guidelines mentioned below before you make any such changes.

Read these Guidelines before Setting up a Geographic Target

1- You must use this feature when you are sure that targeting customers in a specified location won't hurt your business. For example, if your restaurant is located in Ukraine, then people currently in Ukraine might be more interested in visiting the restaurant than people in Brazil.

2- If your site already has a country coded TLD (Top Level Domain) like .ca, .au, .jp, ..kr etc. then you don't need to use this feature.

3- This setting would only target the users after they have limited the scope of the search to a specific country. 

4- Do not apply geographic target on the basis of the content of the site. You must apply these settings on the basis of your business restrictions.

Lastly, have a look at this video to have a better understanding of geotargeting in Google.



28 Apr 2014
Diposting oleh
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