Search Engine Optimization: Google Webmasters

How to Decrease Bounce Rates

<img alt="How to Decrease Bounce Rates" class="left" src="http://images1.seositecheckup.com/photo/370x370/312/Rising1.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; background-color: white; border-bottom-left-radius: 3px; border-bottom-right-radius: 3px; border-top-left-radius: 3px; border-top-right-radius: 3px; border: 0px; box-shadow: rgba(0, 0, 0, 0.207843) 0px 1px 3px; box-sizing: border-box; color: #373331; float: none; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; height: auto; line-height: 22px; margin: 5px 15px 10px 0px; max-width: 100%; padding: 5px;" />  <div class="col5 ad-module" style="background-color: white; box-sizing: border-box; clear: both; color: #373331; display: inline; float: right; font-family: 'Source Sans Pro', sans-serif; font-size: 16px; line-height: 22px; margin-bottom: 5px; margin-left: 16.296875px; margin-top: 5px; min-height: 1px; position: relative; text-align: center; width: auto;"><ins class="adsbygoogle" data-ad-client="ca-pub-8051682001896609" data-ad-slot="8534343036" style="-webkit-background-clip: padding; -webkit-box-shadow: rgb(210, 210, 210) 0px 0px 10px; background-clip: padding-box; background-color: #f8f8f8; background-position: initial initial; background-repeat: initial initial; border-bottom-left-radius: 5px; border-bottom-right-radius: 5px; border-top-left-radius: 5px; border-top-right-radius: 5px; box-shadow: rgb(210, 210, 210) 0px 0px 10px; box-sizing: border-box; display: inline-block; float: right; height: 280px; margin-top: 0px; position: relative; width: 336px; z-index: 0;"></ins></div>Google keeps a close eye on the user-experience of the sites they list. So for pure white-hat SEO, you’ve got to focus on the quality of the experience, and eliminate any problems that detract from it. The best way to do this is to use software like Google Analytics to track how your customers are using your website. In today’s article, we’re going to talk about one metric Google Analytics gives us to track the user experience: Bounce Rates. What is a “Bounce”? When someone visits your website from the search engine results, they have two choices: read more, or leave. If they find what they’re looking for, they’ll read on. If they don’t, they’ll leave immediately. This is called a “bounce”. Google wants to eliminate as many bounces as possible. Why? Because if someone bounces off of your website, it means they didn’t find what they were looking for. The higher the bounce rate your site has, the more likely it is your content is being improperly presented. So what are some reasons why a visitor may bounce off your site? Content Quality First and foremost, we have our most important aspect: content quality. The quality of your content directly determines the amount of value your visitors will get out of visiting your website. On sites that work around-the-clock to provide top-notch value, the bounce rates are very minimal. This shows to Google that your site is giving visitors exactly what they’re looking for. This means Google is giving the visitor exactly what they were looking for when they searched to begin with. This helps Google’s business, so in turn, they’ll likely help yours as well. Good quality content is unique, highly-detailed, and easy to consume. It gives people exactly what they’re looking for, in complete detail, and is very easy to read. A good way to gauge the quality of your content is to ask yourself if a visitor would need anything else other than your article to answer their original question. When writing an article or other piece of content, aim to make it THE definitive piece of content for that topic – a visitor shouldn’t have to go anywhere else to find an answer. Use Images and Paragraphs Liberally Avoid “wall-of-text” type articles at all cost. Instead of just a big splotch of words, your content should be evenly divided to improve readability. One of the best ways to do this is to include a picture at the top of every – right under the headline. Then, keep your writing minimal… include paragraphs whenever you go into a new idea, even if it’s on the same subject as what you’ve been writing about. Use the article you’re currently reading as a reference. I’ve used paragraphs to divide the flow of the article, which makes it easier to read. Don’t go overboard, but don’t be afraid to push the “return” button! Additionally, you should include images throughout the post to break it up. The longer the article, the more pictures you should include (remember to optimize the alt-text!). Remove “Forced-Consume” Content Some websites feature “forced-consume” content. That means, auto-play videos or music. When people land on sites with auto-play, their odds of bouncing skyrocket significantly. It’s definitely a good idea to have a video on your website, as video is an easy type of content to consume. However, give the visitor the option to push play themselves. If they want to see it (and they probably will) they’ll click on the play button. By forcing them to watch it, you’ll most likely just annoy them. Update Old Content The older your site is, the better it gains SEO authority. And that’s a great thing! However, if you have content from several years ago, it can be outdated, and as such, no longer an authoratative piece of content. If someone searches for your site and finds an outdated article, they’ll probably bounce off. Therefore, it makes a lot of sense to update old content on a regular basis – at least once it gets outdated. This will ensure your site is always up-to-date, which will lower bounce rates!

How to Decrease Bounce Rates

Google keeps a close eye on the user-experience of the sites they list. So for pure white-hat SEO, you’ve got to focus on the quality of t...

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Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

Google recently unveiled a new pop up window named "Search appearance Pop Up" which can be seen beside search appearance tab after clicking the question mark icon. This new pop up was added after the recent reorganization of the left navigation menu in Google Webmasters Tools. This was <a class="seoquake-nofollow" href="http://googlewebmastercentral.blogspot.in/2013/07/easier-navigation-without-gps.html" rel="nofollow" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;" target="_blank">announced in Google Webmasters Blog</a>.  The Search Appearance pop up menu although added as a resource for newbie webmasters to learn the essentials of how Google search works and allows them to organize their website in a manner that can be easier for Google to identify and present in the search results, can be a great signal for search engine optimizers to allow them to properly optimize the website. <h2 style="background-color: white; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; font-weight: normal; margin: 0px; padding: 0.6em 0px 0.5em; position: relative;">What's Included in Search Appearance Pop Up - Area's to Consider</h2>The search appearance pop up windows discusses the elements of Google search results. These elements make up the entire search engine result page of Google and properly optimizing each and every element discussed in the pop up as per the requirement of the website can be extremely helpful in getting good search engine visibility. Let us discuss each of the elements discussed in the search appearance pop up window. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPmI_pQqfa7NUDDaUKIW_JwNtdVwRCGm66l4-cUmccr-GiC-AG0NbNSkkrrE0LERR_Q-zvmx4SDiXhX3c8mGDPRQZoLrtpSZhNmhEi1AN8b21_H7WCyow3963wpc_6NfpfhXCwC3P3Qfs/s1600/search-appearance-overview.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="278" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVPmI_pQqfa7NUDDaUKIW_JwNtdVwRCGm66l4-cUmccr-GiC-AG0NbNSkkrrE0LERR_Q-zvmx4SDiXhX3c8mGDPRQZoLrtpSZhNmhEi1AN8b21_H7WCyow3963wpc_6NfpfhXCwC3P3Qfs/s400/search-appearance-overview.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> As displayed in the image above, the important elements are title, snippet, sitelinks, search within a site, url, rich snippets, breadcrumbs and author information. Title - Title is the most important element in a web page. A title should be informative and relevant. Snippet - An accurate and clickworthy summary of the page should be presented here. This is what you call as page description. Sitelinks - These are generated automatically depending on the user's query. For example, if the user is searching the site with the brand name then sitelinks gets displayed in the search results (not in all cases). In general, sitelinks gets displayed more often for popular sites. Url structure - The Url structure of your site should be logical and must provide an accurate presentation of the content present in the web page. For example a web page focussing on "Birthday Cakes" should have the url "example.com/birthday-cakes.html" or "example.com/birthday-cakes.php" or etc. Event Markup - Use markup like Data highlighter whenever you want to display event related data from the web page on the search results. This can drastically improve the search performance of a web page. Breadcrumbs - Use breadcrumbs for easier navigation and proper passing of the Page Rank to the inner pages.  Rich Snippets - Follow rich snippets data markup in order to display user ratings and reviews of the products contained in the web page on the Google search results. Author Information - Use Google Authorship to display author related data in the search results. This will help to move from an anonymous presentation of data to genuine ownership of data. A great ranking signal for Google based on author rank. These are the major chunks of on page optimization which must be taken care of seriously in order to get improved visibility on Google.

Search Appearance Pop Up - A Great Hint to Properly Optimize Your Website!

Google recently unveiled a new pop up window named "Search appearance Pop Up" which can be seen beside search appearance tab after...

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Adding Thousands of Pages At Once to a Site - Does Google Counts it As a Spam?

Some large sites like news websites may feel the necessity to add several thousands webpages on the site all at once. Will Google count it as a spam? Well, Google will activate the manual web spam team to have a review of the website. But, in simple words, algorithms can take it as a spam so it is safer to add webpages in stages rather than adding them all at once. <div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Have a look at this video from Matt Cutts.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/aVrsWFM2glI" width="560"></iframe> </div>

Adding Thousands of Pages At Once to a Site - Does Google Counts it As a Spam?

Some large sites like news websites may feel the necessity to add several thousands webpages on the site all at once. Will Google count it a...

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Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the <a href="http://www.seosandwitch.com/2012/05/google-penguin-update.html" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;">Google Penguin update</a>. Penguin is said to penalize websites that are having too many exact match anchor text backlinks. But, does that count for internal links also? The video below would help you to answer this question well. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/6ybpXU0ckKQ" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>  The Crux Same anchor text backlinks does not hurts a regular website like if you are using the links as per your required design template. If you make any sort of changes and move too far adding too many links in the footer, sidebar etc. then it may affect your site. Hence, it is always the best strategy to serve the user and make it easier for the user to navigate your site without thinking how the search engines might use it as a signal to rank your website. Your site is safe as long as its using acceptable site links in terms of quantity. Act naturally and you are safe!

Do Exact Match Anchor Text Internal Links Hurt a Website?

Many webmasters often look confused regarding the relationship between exact match anchor text internal links and the Google Penguin update...

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Mistakes to Avoid When Using rel=canonical

rel=canonical link element helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the search engines. This preferred version of url is indexed and displayed in the search results but a slight mistake in proper configuration of this link element can deindex some of the important pages of your website unknowingly. Google posted helpful tutorial regarding the mistakes you must avoid while using rel=canonical link element. <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Linking to the first page of a paginated series</h3> Suppose you have a paginated series of information then instead of linking to the first page of the content, use   rel=canonical from component pages to a single-page version of the article, or use rel=”prev” and rel=”next” pagination markup. This is shown in the images given below:- <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s1600/paginated-content-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk-2tShTyAmEjBKiuRKXo1ftx5VYzfMtRFvLhTIxzZb6aCJ15Coix1FvOSV3kW2Q5cq-1wQzu7ENGtjtYlM6oEiuspb7VobzryIuPQYFRoClW0ZK41fXDTc92jRDIhc-u0xTcV_0njDQEB/s400/paginated-content-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s1600/paginated-content-canonical-issue-1.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFye82VZAd8KGhJz5HAB6Cr0BTCIydSFzB8g7PCLOS2x5Mcw9D88M5DlOoJXFr_oRHrzUMLQdcmrn3VPGt8HnrG9kSFqMCGns0fNimikoSl9Pks9FZf5nxr57Li8OlnaKLGtFWJ11b3CDe/s400/paginated-content-canonical-issue-1.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"> </div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s1600/paginated-content-canonical-issue-2.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipymKD3tJWg-kv4qlwu2jndogO45WBdXd5ZPSdzJosE3Ow_Q-CsBCACRAmE8GSfC-JzTuhbWI9G0wlfuKTZ1KUUelqD7hu0xhdUgkotm38sRLL1RGuRYRbil7uOGYxvI2foq4KS7sqiILT/s400/paginated-content-canonical-issue-2.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"></div> <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Absolute Vs Relative Urls</h3> While specifying url in the link element, you may specify either an absolute url or a relative url but the mistake happens when absolute url is specified as incorrect relative url. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s1600/absolute-url-relative-url-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbaaEHQsnJUDj2CNAXoPSj4Gm38QnzZtmK7lTvvQedsyBtV1gLE37OSvLBC9Vmiiq7gRCcnfVfjQDqaFI3hyphenhyphenDb4ZSehRldkWchcdSjUW3KFZwiEBSTerbIgagHrWdwAQ-MK_URRqyOJ9vm/s400/absolute-url-relative-url-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> In the example above, the url "example.com/cupcake.html" should have been specified as "http://www.example.com/cupcake.html" <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Multiple Declarations of rel=canonical</h3> Another mistake that the webmasters often make is by declaring rel=canonical multiple times in the same web page. This confuses the search engines and ultimately the search engines ignores the codes altogether. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s1600/multiple-canonical-issue.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRQdPkggmZmdq0TuhbGJfO8rm2YBCAdJdelXq7_HBeg4DqqMqZKvSBQ32wSVzx0h0ejLzqE6o8liJOPzlZXGebyT6qJoLkErTQhm93NAtj8JEHgTOBCfXpvLez4ZgmOBZ1kbg13WPhas-i/s400/multiple-canonical-issue.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> Hence, it is better to review the source code to make sure there is only a single declaration of rel=canonical link element. <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Main Category Pages Linking to Featured Pages</h3> If your site is divided into category and subcategory or featured pages then do not make the mistake of providing a rel=canonical element specifying the subcategory page from the main category page. Many webmasters make the mistake of using the link=canonical tag to link to the featured category pages from the main category page and unknowingly deindex the main category page from the search engine results. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s1600/category-to-landing-page-canonical.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyxgOrXbEMeiB39nAa5V-uf7I2L-83Pf2ma6PXSPFvKz31yv9npEcTmDBEfR0dT_zhzik3ILykS_Y9D-HBEva9_YvOac9ol6n1GD33G5PrsPiofvdytXv5hk25GLdsMc8yfDf0Clmg1Vzd/s400/category-to-landing-page-canonical.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div> <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">rel=canonical element in the body instead of head</h3> Incorrect configuration of the rel=canonical element in the body of the web page instead of the head section may lead to the disregard of this element by the search engines. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s1600/link-rel-body.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="162" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglURfTkEsPFWVRA-5XY40BP-xy2ClvgOi9wSDj8d3SjqycEE3Mp7uofmaXow_FhV0oEqBYXUHl1QNXmDeWG-Es8vsG3tiQCo-ULjpC9Jd1zWDUBsM-W4XO93XVZvmVZLwlbN1lxSrvBQm0/s400/link-rel-body.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="400" /></a></div>

Mistakes to Avoid When Using rel=canonical

rel=canonical link element helps a webmaster to solve the duplicate content issue and present the preferred version of the url to the searc...

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What to do When You Loose Google Rankings Because Your Site is Down?

It is common  for the websites to go offline for some hours or some days together. But, during that period of time, all the hard work put behind achieving Google rankings fades away and your site loses its rankings on Google. So, what to do when you loose Google rankings because your site is down? The answer is get your site up and running as soon as possible, remove any errors that might be affecting your site and Google will put your site in the same position where it was. Have a look at this video from Matt Cutts, head of Google Webspam team explaining how to get your search rankings back after your site has been down. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/jMxCOV99Umo" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>  Video Transcription :- "Make sure you put your website back up, make sure that its got reliable uptime and make sure that all the pages that were there before are still there. So, there is a tension at Google where when a page goes away may be there is a 404, we don't know whether it has really gone away, or whether that page will be back. Sometimes there is a server time out, servers are kind of slow, so on one hand you don't want to keep showing a page which be a bad user experience like it has really gone away, but, on the other hand, it's very common for the websites to go down for an hour, two hours, a day, may be two days and so you also get the benefit of the doubt so you can revisit those pages and see whether they have gone up. So, we do have varying time periods where we basically allow if a domain looks like it has gone away but it comes back online then we just say it was a transient error. So, the short and simple advice is, just go ahead and make sure that you put the website back to where it was and hopefully things should recover very quickly."

What to do When You Loose Google Rankings Because Your Site is Down?

It is common for the websites to go offline for some hours or some days together. But, during that period of time, all the hard work put be...

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Google Introduces 3 New Methods for Easier Management of Site Verifications

Google recently introduced three new features for easier management of website verifications. These new features would help in easier management of verified sites. Feature 1 New Verification Details Link This feature would allow you to see the methods used to verify an owner for your site. A verification link would be displayed under "manage site owners" that will show the verification details of the user and a link where the verification details can be found faster. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioXPSDUFlQi18TaX7mqT414c1TOSY6bkkveB7rWYvCKCAyiPCQhTVUFXQM3GmOEV1xnkYakCt5Gbknwoh8CNN9AzTGVmwN9hmunmMOi0wAhQMegrRiKpqHmtqKoGVHdNnKV567UhKBlRY-/s1600/verification-details-dialog.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="257" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioXPSDUFlQi18TaX7mqT414c1TOSY6bkkveB7rWYvCKCAyiPCQhTVUFXQM3GmOEV1xnkYakCt5Gbknwoh8CNN9AzTGVmwN9hmunmMOi0wAhQMegrRiKpqHmtqKoGVHdNnKV567UhKBlRY-/s640/verification-details-dialog.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="640" /></a></div> Feature 2 Verification Needs to be Removed Before Unverifying an Owner If you want to unverify an owner then you need to remove the verification methods which were earlier used to verify the site. Feature 3 Shorter CNAME Verification String to Support Large Number of DNS Providers If you are verifying your site using CNAME verification then this method can now be easily implemented. Shorter CNAME can be used for those systems which limits the number of characters that can be used in DNS records.

Google Introduces 3 New Methods for Easier Management of Site Verifications

Google recently introduced three new features for easier management of website verifications. These new features would help in easier manage...

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Geotargeting Vanity Domains

Setting up a geographic target for a vanity domain like .me, .io, .it etc. is confusing and this is the reason Matt Cutts has refrained from passing on a potential solution to the problem. Nowadays domains are being used for many purposes rather than directly being used for specific purpose based on the generic domains. Here is a video by Google distinguished engineer, Matt Cutts which discusses the issue of setting geographic target in Google Webmasters Tools for vanity domains like ran.ge. <div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/QCozweHGTk0" width="560"></iframe>  </div>

Geotargeting Vanity Domains

Setting up a geographic target for a vanity domain like .me, .io, .it etc. is confusing and this is the reason Matt Cutts has refrained from...

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Google Reminds of Taking Action Against Sites that Sell PageRank

Matt Cutts recently <a class="seoquake-nofollow" href="http://googlewebmastercentral.blogspot.in/2013/02/a-reminder-about-selling-links.html" rel="nofollow" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;" target="_blank">posted a reminder on Google Webmasters blog</a> against websites that are adopting to practice of selling links that pass PageRank. Matt issued  strict warning to the webmasters who engage in the practice of buying and selling links that their site might lose rankings, lose trust and in extreme cases deindexation of sites may also happen. <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">How to Remain Safe?</h3> You are the webmaster of your site, it is your responsibility to follow the guidelines of Google and never indulge in spammy activities of buying and selling links. Selling links might give you temporary profits but in the long run its going to adversely affect your website. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/G-nX2i-y2Es" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>  <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;"> </h3><h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Have you received a message of unnatural links in your webmasters account?</h3> If you have recently received a message of unnatural links pointing to other websites with the sole intention of passing PageRank then be cautious and take instant action. Make sure to make all the links to "no follow" and sent a reconsideration request to Google that you have taken sufficient action against the links and have added the rel no follow attribute to the unnatural OBL's to stop the passing of PageRank. Make sure to follow the Google's Webmaster guidelines.

Google Reminds of Taking Action Against Sites that Sell PageRank

Matt Cutts recently posted a reminder on Google Webmasters blog against websites that are adopting to practice of selling links that pass ...

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PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links

Google has made its stand clear on PageRank dissipation between 301 redirects and normal links. Matt Cutts in a video said that PageRank dissipation is roughly the same between 301 redirects and normal links and as such no percentage of PageRank gets lots by using 301 redirects.The video given below is rather confusing but the essence is - you may use any of the linking techniques without focusing on how much PageRank would be lost? Here is what Matt says:- The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through the link. It means use whatever is best for your purposes because you cannot serve any more PageRank if you use a normal link and likewise it does not hurt if you use a 301. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/Filv4pP-1nw" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>

PageRank Dissipation is Roughly the same between 301 Redirects and Normal Links

Google has made its stand clear on PageRank dissipation between 301 redirects and normal links. Matt Cutts in a video said that PageRank dis...

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How to Set a Geographic Target for your Website

Is your business located on a specific location in order to target the customers of a particular area? If the answer is yes and its not required for your business to target customers globally then setting up a geographic target for your website would be the best option available for you. <h2 style="background-color: white; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; font-weight: normal; margin: 0px; padding: 0.6em 0px 0.5em; position: relative;">What is Geotargeting?</h2> Geotargeting simply means, targeting your website on a specific location. This can be any country of the world where your business might be located. Geotargeting helps Google to present more accurate and more specific results from the same location itself where the user has set up a preference. <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="background-color: white; color: #333333; float: right; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; margin-left: 1em; padding: 4px; position: relative; text-align: right;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbUw2M-qEVvK_xc6ZnAVuFX36AgYkYCw-H6wbBrIgVuNBhUmrS2x1DH9eW9itQgWc_4L6Svg9ji0oeB-Iwss4VfyHUDDMrEDEO0w6FntiTMPOSLZk8znZ3ZlsNmCms1tpPdqogujMiIFte/s1600/geotargeting.jpg" imageanchor="1" style="clear: right; color: #015782; margin-bottom: 1em; margin-left: auto; margin-right: auto; text-decoration: none;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbUw2M-qEVvK_xc6ZnAVuFX36AgYkYCw-H6wbBrIgVuNBhUmrS2x1DH9eW9itQgWc_4L6Svg9ji0oeB-Iwss4VfyHUDDMrEDEO0w6FntiTMPOSLZk8znZ3ZlsNmCms1tpPdqogujMiIFte/s1600/geotargeting.jpg" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" /></a></td></tr><tr><td class="tr-caption" style="font-size: 10px; text-align: center;">Geotargeting (Image credit:- <a href="http://www.socialbrite.org/" style="color: #015782; text-decoration: none;" target="_blank">socialbrite</a>)</td></tr></tbody></table><h2 style="background-color: white; border-bottom-color: transparent; border-bottom-style: solid; border-bottom-width: 1px; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 18px; font-weight: normal; margin: 0px; padding: 0.6em 0px 0.5em; position: relative;">How to Set up a Geographic Target for your Website?</h2> Setting up a geographic target is easy and hardly takes time. Follow the steps given below in order to localize     your business for a particular region:- 1- Log in to your <a class="seoquake-nofollow" href="http://www.google.com/webmasters" rel="nofollow" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;" target="_blank">webmasters tools</a>. 2- Click on the site where you want to apply the settings. 3- Under the configuration tab, click on settings. 4- Tick the check box "Target users in" under Geographic target and choose your preferred destination. Wasn't that easy? But make sure you to read the guidelines mentioned below before you make any such changes. <h3 style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; margin: 0px; position: relative;">Read these Guidelines before Setting up a Geographic Target</h3><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">1- You must use this feature when you are sure that targeting customers in a specified location won't hurt your business. For example, if your restaurant is located in Ukraine, then people currently in Ukraine might be more interested in visiting the restaurant than people in Brazil.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">2- If your site already has a country coded TLD (Top Level Domain) like .ca, .au, .jp, ..kr etc. then you don't need to use this feature.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">3- This setting would only target the users after they have limited the scope of the search to a specific country. </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">4- Do not apply geographic target on the basis of the content of the site. You must apply these settings on the basis of your business restrictions.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">Lastly, have a look at this video to have a better understanding of geotargeting in Google.</div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/r9r3PayqaZM" width="420"></iframe></div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div><div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;"> </div>

How to Set a Geographic Target for your Website

Is your business located on a specific location in order to target the customers of a particular area? If the answer is yes and its not requ...

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Search Queries in Webmasters Tools

If you are still confused regarding the terms commonly used in relation to search queries in Google Webmasters Tools then the video shared below will definitely help you out. <div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;">What you will learn?</div> Concept of Crawling and Indexing Impression and Clickthrough Rate Conversions Query Search Query Filters Sorting by CTR Average Query Position and much more. This video tutorial is helpful for newbie search engine optimizers and webmasters who wish to learn and understand the concepts related to Google Webmasters Tools. <iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/-wWB1PS8H7Q" style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px;" width="560"></iframe>

Search Queries in Webmasters Tools

If you are still confused regarding the terms commonly used in relation to search queries in Google Webmasters Tools then the video shared b...

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How to Find Out the Total No. of Pages Blocked by Robots.txt?

<a class="seoquake-nofollow" href="http://www.google.com/webmasters/" rel="nofollow" style="background-color: white; color: #015782; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-decoration: none;" target="_blank">Google Webmasters Tool </a>allows you to capture each and every minute details of your website.If you want to find out the total number of pages in your website that are being blocked by robots.txt. Follow the steps given below:- 1- Login to Webmasters Tools. 2- Move to Health Tab. 3- Move to Index Status. 4- Click on Advanced. 5- View the number of pages blocked by robots.txt. <div class="separator" style="background-color: white; clear: both; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 13px; line-height: 18.200000762939453px; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTJmFIAyh2_4iQ8LcFH7Yv5_aGgZZYmURhK6N_BmRa2Vk41EhRvm69kLbhVCbddB0H-1kRMnI5UjI9YCesQgNRtYGoYuLP-vKthloDUBBF0rYJSR4kasUAgqFZeIA3Qa_K1-VcSAzWYURk/s1600/robots.txt-deindexed-pages.png" imageanchor="1" style="color: #015782; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTJmFIAyh2_4iQ8LcFH7Yv5_aGgZZYmURhK6N_BmRa2Vk41EhRvm69kLbhVCbddB0H-1kRMnI5UjI9YCesQgNRtYGoYuLP-vKthloDUBBF0rYJSR4kasUAgqFZeIA3Qa_K1-VcSAzWYURk/s640/robots.txt-deindexed-pages.png" style="-webkit-box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; border-bottom-left-radius: 0px; border-bottom-right-radius: 0px; border-top-left-radius: 0px; border-top-right-radius: 0px; border: 1px solid rgb(204, 204, 204); box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 20px; padding: 8px; position: relative;" width="640" /></a></div>

How to Find Out the Total No. of Pages Blocked by Robots.txt?

Google Webmasters Tool allows you to capture each and every minute details of your website.If you want to find out the total number of page...

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How to Find Out the Total No. of Pages Blocked by Robots.txt?

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